INTERNAL ONLY - Talent Campaigns Director - LED FastStart

INTERNAL POSTING ONLY - You must be a current employee of LED FastStart to apply.
The Talent Campaign Director (TCD) will create, maintain, and optimize talent attraction marketing campaigns and efforts at LED. The TCD is expected to be thoroughly proficient in all aspects of LED’s platform and its campaign capabilities. With the Senior Director of Talent Attraction (SDTA), the TCD will help guide talent attraction strategy and content development to deliver innovative and effective talent attraction efforts for LED, LED FastStart clients, and other Louisiana employers with high-paying job opportunities.

Additionally, the TCD will work as part of the talent leadership team to develop meaningful partnerships with key stakeholders throughout the state to connect with critical and emerging talent groups, while executing large-scale/industrywide talent attraction initiatives, integrating with LED Marketing, Communications and other teams as needed. The TCD will be required to manage and develop support staff and travel extensively throughout Louisiana and occasionally outside Louisiana and the United States.

LED FastStart, Louisiana Economic Development’s single-source, workforce solutions provider is building a world-class team to support Louisiana’s workforce for new and expanding companies. Our primary focus is to assist companies in selection and training. We work with each company and develop and deliver customized training programs for their processes. We also develop innovative stackable certification programs designed to support high-priority industries in Louisiana. We partner with the Louisiana Community and Technical College System (LCTCS) and Louisiana Workforce Commission (LWC). Our commitment to our customers is 24/7 responsiveness through value-added training materials and programs.

College: LCTCS, LED FastStart

Department: FastStart

Sub department: Recruitment

Type of Appointment: Full time - Regular

Salary: Will be commensurate with both education and experience.

Duties and Responsibilities:
Specific duties include:

• Manage the strategy and implementation of talent attraction marketing campaigns and events targeted at entry-level and interns, out-of-state ex-pats, and other talent audiences
• Coordinate the production of talent attraction content in support of nationwide campaigns with both internal creative teams and external vendors
• Project manage the rebranding of current LED FastStart Recruitment website based on the plan outlined by the Senior Director of Talent Attraction
• Support the process of restructuring and redistribution of jobs based on the brands of CHL, HNL and FSR
• Oversee strategic coordination of candidates and leads for campaigns in the CRM
• Research and test new marketing methods and strategies for talent attraction, constantly striving to implement innovative and effective tactics
• Evaluate and modify social media and other forms of advertising for effective messaging and optimal ROI
• Champion platform marketing capabilities for all internal and external systems used (Brazen, Phenom, etc.)
• Supervise talent attraction team members as assigned
• Review of Recruitment Plans from Recruitment Specialist for content and strategic direction
• Manage the recruitment needs of high-profile FastStart projects, as assigned
• Other duties as assigned

Required Education:

• Bachelor’s degree in Marketing, Business, or a related field

Required Knowledge, Skills and Abilities:
Performance Skills/Individual Competencies:

• Recruitment and sourcing strategy
• Marketing/talent attraction strategy
• Ability to manage staff and delegate tasks
• Ability to work in a fast-paced, multi-tasked environment
• Mentorship and collaboration
• Relationship building
• Initiative, integrity & confidentiality
• Strong verbal and written communication skills

Additional Requirements:

• Flexibility to respond to business needs during non-business hours and work nights and/or weekends as needed
• A valid Louisiana Driver’s License
• Proof of motor vehicle insurance

Physical Requirements:

• Ability to multi-task/coordinate activities to ensure timely delivery of work product.
• Ability to travel and drive own or other vehicle to various locations as needed.
• Ability to carry up to 20 pounds on an as-needed basis.

Benefits: As a member of the Louisiana Community and Technical College System, LCTCS has an attractive benefits package with a wide variety of benefit options. Benefits offered include retirement, multiple medical insurance options, supplemental insurances (dental, term life, disability, accident, vision, etc.), Tax Saver Flexible Benefits Plan (saves tax dollars on some child care and medical expenses), holidays (14 per year, typically includes longer break at Christmas), generous annual (vacation) and sick leave benefits and Employee Assistance Program. Specific benefits depend on job category, percent effort and length of employment.

Application Deadline: April 1, 2025

Application Instructions: Applicants for this position should submit a cover letter that addresses the outlined responsibilities, a resume, and the names and contact information for three professional/work-related references. *If selected, applicant will be asked to provide a certified copy of transcript prior to final offer.

In accordance with LCTCS Policy #6.036, a criminal history check will be conducted on all new hires. LCTCS participates in the federal E-Verify system for identification and employment eligibility purposes. LCTCS is a State As a Model Employer (SAME) agency that supports improved employment opportunities for individuals with disabilities. For more information about the Louisiana Community and Technical College System, visit www.lctcs.edu. LCTCS is in partnership with Louisiana Economic Development FastStart.