What are the responsibilities and job description for the Manager, Marketing and Digital Engagement position at Louisiana State University?
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Job Posting Title:
Manager, Marketing and Digital EngagementPosition Type:
Department:
Work Location:
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Job Description:
Reporting to the Director for Campus Life, the Manager for Marketing and Digital Engagement is critical in connecting students to the LSU experience beyond the classroom. In collaboration with the Director of Campus Life, the Manager creates and executes communication strategies that capture student stories, promote campus involvement, and drive turnout at Campus Life events. By elevating the student voice and aligning with the LSU brand, the Manager strengthens Campus Life’s presence and forges meaningful connections that enrich the LSU student experience.
OPPORTUNITIES FOR LEADERSHIP:
Reimagine Marketing and Communications strategy through a lens of Student Engagement
The Manager for Marketing and Digital Engagement will develop a comprehensive communication strategy to engage students at various stages of their LSU experience and differentiate Campus Life at LSU. This strategy will emphasize advanced audience segmentation and personalized outreach to share student stories, highlight Campus Life events and initiatives, and connect students to involvement opportunities across the campus.
Develop and Empower Student Creatives
The Manager will hire, train and lead a team of student creatives (content creators, designers, videographers, photographers, etc.) who contribute across the department, bringing their unique perspectives to marketing and engagement efforts. By tapping into student perspectives, the Manager has the opportunity to ensure that all Campus Life communication resonates authentically with the LSU student body. The Manager will coach student leaders to refine their ideas, develop creative content, and align their work with the LSU brand, fostering professional growth and leadership development.
Strengthen and Elevate Strategic Partnerships
In the Division of Student Affairs, we truly believe that we can do better, together. The Manager has an opportunity to work closely with campus partners, community stakeholders, and vendors to deliver high-quality partnerships to capture student stories and elevate the quality of Campus Life events and initiatives. The Manager will be instrumental in strengthening and elevating strategic partnerships across the university to drive student engagement beyond the classroom.
ATTRIBUTES OF THE SUCCESSFUL CANDIDATE:
- Is a collegial team player who builds authentic, mutually beneficial relationships, gives positive energy to the spaces they occupy, and thrives in a collaborative environment.
- Demonstrates a deep commitment to understanding student experiences and trends.
- Communicates with clarity, creativity, and conviction and is able to tell a story in 1000 words or 280 characters. Can translate information into action and develop content across multiple platforms and channels.
- Leads with innovation, creativity, and a willingness to try anything at least once while finding the right solution to each unique challenge. Does not start with “no” when addressing requests but instead works to find creative solution that addresses the needs of the students or partners.
- Excels in project management, demonstrating the ability to oversee multiple initiatives, meet deadlines, and deliver high-quality results in a fast-paced setting.
- Is a quick learner with keen attention to detail who evaluates complex processes and implements effective ways to improve quality, efficiency, and outcomes.
- Views every student interaction as an opportunity to build relationships and fosters student learning, understanding that “progress, not perfection” is the goal when supporting college students.
GENERAL RESPONSIBILITIES FOR THIS POSITION INCLUDE:
- Develop and execute comprehensive communication plans for Campus Life events and initiatives, ensuring clear, consistent, and compelling messaging.
- Design, produce, and manage engaging content across multiple channels (social media, newsletters, website).
- Use data to refine engagement strategies and assess the success of marketing efforts, optimizing communication across platforms based on audience behavior and trends.
- Recruit, train, and supervise 1-2 Graduate Assistants and up to 10 student content creators.
- Collaborate with campus stakeholders to craft communication strategies that support campus involvement, enrollment, retention, and community engagement.
ABOUT THE DIVISION OF STUDENT AFFAIRS PRIORITIES:
Three priorities guide our work in the Division of Student Affairs. Foremost, we maintain a commitment to quality which is rooted in the belief that LSU students deserve our best effort. Every interaction we have with students should communicate care, relevance, polish, and attention to detail. We work to ensure every space, place, and staff-to-student interaction communicates a sense of home to students. Finally, we design programs, services, events, and experiences with everyone in mind.
JOB DESCRIPTION:
Program Management (40%): Responsible for implementing and assisting the Director in development of the operational strategy and oversight for Campus Life marketing and digital engagement strategies, including market analysis, social media strategy, website management, student newsletters, orientation messaging, CRM management, advertising, and graphic design. Works collaboratively with the Office of Communication and University Relations and adheres to the standards set therein. Manages complex marketing projects, set timelines, and lead team discussions to ensure high-quality deliverables. Oversee event marketing efforts, creating promotional campaigns and digital assets to drive attendance while maintaining brand consistency.
Leadership & Management (20%): Responsible for direct supervision, training, and continued development of graduate assistants and student content creators. Recommends personnel actions to the department head and communicates personnel actions to direct reports. Demonstrates divisional attitudes and priorities in all aspects of work. Partner with academic and administrative departments to craft communication strategies that support enrollment, retention, and community engagement. Collaborate with other campus stakeholders to strengthen and elevate Campus Life's visibility and reach. Support and coach fellow staff members in developing their marketing and communication skills to enhance overall team effectiveness.
Quality Control (20%): Ensures Marketing and Digital Engagement efforts for Campus Life exude a high degree of quality. Works with colleagues to improve quality and creativity within Campus Life events, initiatives, and communication. Sets quality expectations for areas of oversight regarding timelines for initiatives and assessing efforts for continual improvement. Embraces and executes the marginal gains approach and seeks to improve the level of all services, events, programs, and experiences in department for continuous improvement every academic year. Ensure LSU’s brand standards are upheld, maintaining design excellence and digital presence across all materials.
Direct Student Support (15%): Translates department efforts, initiatives, and goals to students and student staff through student staff supervision, interactions at programs, services, events, and experiences facilitated by the department. Operates from a “yes” first mindset and is creative in how to approach student concerns.
Other Duties (5%): Other duties as assigned by the Director of Campus Life or leadership from the Student Affairs Central Office. This includes but is not limited to efforts that support broad division/institution efforts including at least 40 hours per year spent helping divisional initiatives such as Move-In Day, Welcome Week, Family Weekend, Career Expo, Disability Services Finals Testing, other special projects etc.
MINIMUM QUALIFICATIONS:
- Bachelor’s degree from an accredited institution of higher education.
- Bachelor's degree with 3 years related experience OR master's degree with one year of related experience.
- LSU is dedicated to fostering an environment where our employees feel appreciated for their skills and individuality. If a candidate does not meet the minimum qualifications as listed but has substantial experience in the key job responsibilities, we encourage them to apply.
DESIRED QUALIFICATIONS:
- 1 - 3 years of experience in creating and managing content across multiple channels including print, digital, and web development.
- Demonstrates expertise in at least one area of marketing and communications (e.g., social media strategy, content creation, graphic design, video production, or email marketing). Has a working knowledge of tools such as Canva, Adobe Creative Cloud, Emma, CapCut, or similar platforms.
- Excels in teaching and mentoring others to effectively use marketing tools to produce high-quality, engaging content.
- Experience working within an innovative, fast-paced, and professional environment.
SPECIAL REQUIREMENTS/EXPECTATIONS:
As with all LSU employees, due to this position title and/or responsibilities, this position has an obligation to assist students in the acquisition of necessary services. Should a student appear in need of or seek assistance with issues of an emotional, behavioral, or mental health related matter they should be referred to the proper service within the Student Health Center. In situations where the student creates an impression that they are a danger to themselves or others, the advisor should immediately contact the Care Team, the Dean of Students, or the appropriate law enforcement agency. The employee outside of those rights contained within FERPA should create no impression of client or patient confidentiality.
This position requires the ability and willingness to work some evening and weekend hours.
Due to the nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered essential. It may be required to assist the Office of Communications and University Relations on Necessary Communications Matters in times of crisis, including potentially working in LSU's Emergency Operations Center during those times.
APPLICATIONS:
Please direct all nominations and inquiries for the position to Joshua Finch, Director for Campus Life, at
jfinch10@lsu.edu
. Applications will be accepted online on the LSU Careers website. The search committee will begin reviewing applications immediately and continue to accept applications and nominations until the position is filled. However, in order to assure the fullest consideration, candidates are encouraged to have complete applications submitted by Sunday, February 23, 2025. Requested application materials include a letter of interest; resume; and the names, telephone numbers, and e-mail addresses of at least three professional references. All applications, nominations, and inquiries will remain confidential. Salary will be competitive and commensurate with qualifications. An offer of employment is contingent on a satisfactory pre-employment background check.Additional Job Description:
Special Instructions:
Requested application materials include a letter of interest; resume; and the names, telephone numbers, and e-mail addresses of at least three professional references. For questions or concerns regarding the status of your application or salary ranges, please contact Joshua Finch at jfinch10@lsu.edu.Posting Date:
Closing Date (Open Until Filled if No Date Specified):
Additional Position Information:
Background Check - An offer of employment is contingent on a satisfactory pre-employment background check.
Benefits - LSU offers outstanding benefits to eligible employees and their dependents including health, life, dental, and vision insurance; flexible spending accounts; retirement options; various leave options; paid holidays; wellness benefits; tuition exemption for qualified positions; training and development opportunities; employee discounts; and more!
Positions approved to work outside the State of Louisiana shall be employed through Louisiana State University’s partner, nextSource Workforce Solutions, for Employer of Record Services including but not limited to employment, benefits, payroll, and tax compliance. Positions employed through Employer of Record Services will be offered benefits and retirement as applicable through their provider and will not be eligible for State of Louisiana benefits and retirement.
Essential Position (Y/N):
LSU is an Equal Opportunity Employer and SAME Agency:
LSU is designated as a
State As a Model Employer (SAME)
agency and provides assistance to persons needing accommodations or with the accessibility of materials. For those seeking such accommodations or assistance related to this search, we encourage you to contact the Office of Human Resource Management (hr@lsu.edu
).HCM Contact Information:
For questions or concerns related to updating your application with attachments (e.g., resumes, RS:17 documents), date of birth, or reactivating applications, please contact the LSU Human Resources Management Office at 225-578-8200 or email
HR@lsu.edu
. For questions or concerns regarding the status of your application or salary ranges, please contact the department using the information provided in the Special Instructions section of this job posting.
