What are the responsibilities and job description for the Lowe's is hiring: Associate Marketer-Category Marketing in Mooresville position at Lowe's?
Your Impact :
The Associate Marketer of Category Marketing will work with Merchandising to build and deliver category messaging and promo plans. This position will support the development of differentiating messaging and promo strategies for prioritized DIY and Pro customer segments by leveraging consumer insights and a deep understanding of the competitive landscape. The Associate Marketer of Category will serve as a COE for an assigned business area and serve as a single point of contact for key leaders within the marketing, merchandising and operations organizations. This position is responsible for consistent messaging across all customer facing touch points instore and online. Largely, the Associate Marketer is responsible for maintaining the category library, calendar, promo central and all necessary planning and execution artifacts. This position has to know how to best represent the work with key stakeholders - especially merchandising and internal marketing partners.
What you will do :
Builds messaging and promotional strategies with merchants and pricing partners, based on strong understanding of customer value, economics and competitive actions. Ensures consistent delivery across all customer facing touchpoints instore and online.
Partners with Category and Promo Manager to analyze / interpret data to draw clear, actionable conclusions that influence program development; create growth supported by fact-based business cases in partnership with Merchandising.
Leads the development of the category library and serves as the integrator across marketing and broader organization.
Partners with cross-functional teams to ID product launches, product growth opportunities and most advertised items lists for DIY and Pro.
Builds promotional plans with pricing partners and merchants, based on strong understanding of customer value, economics and competitive actions and execute across channels.
Ensures clear, concise and consistent messaging across all customer touchpoints.
Analyzes, monitors and reports on the impact of strategies against goals and objectives both quarterly and annually.
Speaks to vendor and LORMN plan and ensures that this work is represented in calendars and the category library.
Required Qualifications :
Bachelor's Degree Marketing, Digital, E-Commerce or relevant field
3-5 Years Marketing experience
1-2 Years Running a P&L or working alongside P&L owners
1-2 Years Leadership experience, preferably in Agile cross-functional teams
1-2 Years Working cross-functionally
Preferred Qualifications :
- Experience leading customer marketing at a retailer
About Lowe’s
Lowe's Companies, Inc. (NYSE : LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and / or experience. For information regarding our benefit programs and eligibility, please visit
Salary : $97
