Assoc Mgr-Monetization Strategy

Your Impact
The Associate Manager, Monetization Strategy is an important member of the LORMN monetization strategy & integrated planning team. Associates will be responsible for: 1. The development and the go-to-market (GTM) roll-out of incremental programming packages and Retail Media Network (RMN) offerings. 2. Collaboration with Brand, Product Marketing & Vendor Funded Marketing teams on upcoming campaigns and GTM initiatives by designing and implementing custom media programs to drive business KPIs. 3. Partnering with the enterprise marketing integrated planning team to harmonize and raise visibility of retail media network initiatives. In accomplishing these responsibilities, the Associate Manager, Monetization Strategy will partner closely with the Director of Monetization Strategy in addition to enterprise marketing and retail media client services, media planning and ad operations in producing high quality programming that meets client KPIs and advances investments based on performance. This individual demonstrates the ability to be a self-starter and create process and new steps from start to finish.

What you will do:

• Develops the go-to-market (GTM) roll-out of incremental programming packages and Retail Media Network (RMN) offerings

• Coordinates GTM readiness – demand scoping, programing/product specs, pricing, pitch materials – for new LORMN monetization packages and channel roll-outs

• Collaborates with LORMN (client services, ops & insights) in addition to brand marketing/enterprise media planning in the execution of harmonized programming

• Identifies monetization opportunities across the enterprise, creating business cases and socializing roles and responsibilities and new ways of working with cross-function teams

• Drives outcomes that lead to incremental revenue through monetization efforts that are mutually beneficial to Lowe’s holistic marketing strategy

• Partners with the LORMN project management team responsible for operationalizing and harmonizing LORMN calendars within the enterprise marketing calendar

• Works collaboratively and cross-functionally to identify and plan needed capabilities to move LORMN media planning efforts forward

• Applies a firm understanding of marketing objectives and category strategies, audience, product relationship, creative strategy and the consumer purchase journey to the creation of monetization vendor packages

• This position manages/supervises people

Required Qualifications:

• Bachelor's Degree Marketing, Finance, Analytics and 5-7 years' experience in Marketing Required

• 3-5 years' experience in digital marketing, performance marketing, or marketing strategy, marketing analytics or related field

• 3-5 years' experience in full funnel Media Strategy and/or Planning in CPG or specialty commerce with exposure to broader marketing strategy

• 1-2 years' experience presenting to or working with CPG, D2C, or specialty commerce brands

Preferred Qualifications:

• 1-2 years Digital Marketing Analytics

• 1-2 years Campaign Management & Media Operations

About Lowe’s
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit our benefits page.

Lowe's hourly remote associates cannot reside in Alaska, California or Hawaii. Lowe's salaried remote associates cannot reside in Alaska or Hawaii.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Qualified applicants with arrest or conviction records will be considered for Employment in accordance with applicable laws, including the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act.

Lowe’s believes that conviction records may have a direct, adverse, and negative relationship to the following job duties: accessing company property, assets, information and products; partnering, supervising, and regularly working with other Lowe’s employees; and adhering to and monitoring compliance and safety guidelines. 

Salary : $81,200 - $135,400