Director of Marketing and Communications

The Director of Marketing and Communications will develop and implement an integrated strategic communication and marketing plan that will advance the Law School's strategic goals and objectives. The comprehensive plan will support strategic enrollment growth as well as increase local and national awareness of the law school's educational, research, and public service activities. Central to this effort will be to ensure clear and consistent representation of the law school's mission and visual identities across a range of media platforms and in a variety of content forms (i.e., print, websites, video, social media, email).
The position encompasses general strategy, oversight of print and digital materials, website development, social media strategy and content management, providing support for departments within the Law School including the Dean’s Office, the Admissions Office, and the University Advancement Office. Through storytelling and content strategy development, the Director will raise the profile of the Law School among prospective students, donors, and alumni.Major responsibilities include:

• Managing and implementing an innovative communications/marketing plan that advances the Law School 's mission and enhances its image and visibility to internal and external target markets.
• Working with the University's Marketing Department to design, analyze, and implement marketing and communications strategies for the Office of Admissions' recruiting efforts.
• Creating graphics, writing copy, and overseeing video production for projects related to the Office of Admissions' recruiting programs.
• Overseeing the development and maintenance of the College of Law's website and social channels.
• Employing a variety of communications and public relations strategies for the College of Law Dean that may include website, email, social media, news media, special events, and other methods.
• Provide support to the College of Law Dean's communication pieces such as proofreading emails, formatting presentations, and editing speeches.
• Managing marketing efforts for all College of Law special events.
• Providing ongoing assessments of all marketing and outreach efforts including return on investment and supervising assigned staff.

• Bachelor’s degree required in a communication, marketing, and/or public relations field.
• Master's degree in a communication or marketing related field preferred.     
• At least four years of experience in a communication or marketing role.
• At least one year of supervisory experience
• Graphic design and co-writing experience preferred
• Excellent verbal and written communication skills, including the ability to proofread for contextual, grammatical, typographical, and spelling errors.
• Excellent knowledge of Microsoft Suite, Adobe Acrobat Pro, Adobe Creative Suite, all social media platforms, Canva, CMS platforms, and email marketing software; willingness to expand this knowledge through ongoing learning
• Creative and highly organized
• Project management experience and skills
• Independent worker who can get duties accomplished with limited supervision
• Strong interpersonal skills, collaborative worker and the ability to adapt quickly to new circumstances
• Able to handle multiple tasks and work under pressure of deadlines
• Must possess a professional appearance and have excellent customer relation skills 
• Attention to detail and organizational skills.
• Other duties as assigned