What are the responsibilities and job description for the Marketing Specialist position at LSM/Forward Natural Medicine?
About us
We at LSM Chiropractic are fueled by the energy of our team. We promote a culture where team members take initiative in job performance, problem solving and in setting and achieving goals. While we insist on respect for patients and fellow team members, we also encourage an environment full of camaraderie and laughter. We strive to inspire our patients and our team members to live a healthy life.
Are you looking for a position in the Health/Wellness field and have an interest and passion for chiropractic care and services, and want to work for a reputable, established Chiropractic Clinic that is growing rapidly and offers a great work environment for its team members? Apply today!
We were voted Capitol Newspaper/Wisconsin State Journal Top Places to Work 2018, 2020, 2021, 2022, 2023 & 2024 and Madison Magazine Best Places to Work 2019!
The primary responsibility of this position is to apply digital marketing strategies to enhance the company’s online presence for patient services, products, and branding.
Essential Job Responsibilities:
Marketing - Utilize digital marketing strategies to improve brand and company awareness within local communities and online. Manage social media, website(s) and email marketing to promote brand and company growth.
Web Design - Maintain company website(s). Work closely with clinic and administrative team members to ensure company information is up to date. Collaborate with key stakeholders on brand awareness.
Analytics and Optimization - Collect and study search engine and web traffic analytics; review data for patterns and make recommendations for optimal site exposure based on data and market trends. Manage and optimize websites, landing pages, forms, and other digital content.
Required Skills and Competencies:
· Excellent written and verbal communication skills.
· Extensive knowledge of marketing, online customer acquisition, and conversion.
· Excellent interpersonal skills with the proven ability to collaborate with fellow team members as well as external vendors as needed.
· Excellent organizational skills and attention to detail.
· Strategic thinker and problem solver.
· Thorough knowledge of web design, HTML, CSS, and JavaScript.
· Ability to optimize search engine keyword searches.
· Proficient with Microsoft Office Suite, Adobe Creative Suite, and similar related software.
Education and Experience:
· Bachelor’s degree in marketing (preferred) or related field required.
· At least 2 years of digital marketing experience required.
Other:
· Must be able to occasionally lift up to 30 pounds.
Job Type: Full-time
Pay: $55,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible schedule
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
People with a criminal record are encouraged to apply
Ability to Relocate:
- Sun Prairie, WI 53590: Relocate before starting work (Required)
Work Location: In person
Salary : $55,000
