What are the responsibilities and job description for the Digital Marketing Specialist position at LTL Management Group?
Overview
We are seeking a creative and results-driven Digital Marketer to join our team. You will be responsible for developing, implementing, and managing digital marketing campaigns that promote our brand and products, managing/maintaining company websites, and using creative graphics skills for expanding our brands.
This role requires a blend of analytical skills and creativity, as well as a strong understanding of current digital marketing trends and best practices. The Digital Marketer will work closely with cross-functional teams to enhance our online presence, engage with our audience, enhance our website, and drive traffic to our website.
LTL Management Group works in collaboration with a diverse range of businesses, including Auto Image, Prime Graphics Lab, Media Tune, and Energy Solutions Window Tint. Together, these companies deliver high-quality products and services, offering exciting opportunities to contribute to an innovative and dynamic organization.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across various channels including social media, email, SEO, and content marketing.
- Develop and maintain company websites.
- Collaborate with Social Media Specialist on content for websites, blogs, social media platforms, and email campaigns.
- Utilize Google Analytics and other tools to monitor performance metrics, analyze data, and optimize campaigns for better results.
- Conduct thorough research to identify market trends, competitor strategies, and customer preferences.
- Manage content management systems (CMS) to ensure website content is up-to-date and optimized for SEO.
- Design visually appealing graphics using Adobe Creative Suite for use in digital marketing materials.
- Implement email marketing campaigns to nurture leads and engage existing customers.
- Stay updated on the latest digital marketing trends and technologies to ensure the company remains competitive in the market.
Qualifications
- Proficiency in HTML, JavaScript, and experience with content management systems (CMS) such as WordPress.
- Strong understanding of SEO principles and best practices.
- Experience with Google Analytics or similar analytics tools to track campaign performance.
- Familiarity with email marketing platforms and strategies.
- Knowledge of Adobe Creative Suite for graphic design purposes is preferred.
- Excellent research skills to analyze market trends and consumer behavior.
- Strong written and verbal communication skills with an eye for detail.
- Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
Join us in shaping our digital presence while driving engagement and growth through innovative marketing strategies!
Job Type: Full-time
Pay: $59,000.00 - $62,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Application Question(s):
- Will you be able to reliably commute to East Brunswick and Tinton Falls (additional locations) for this job when needed?
Ability to Commute:
- Township of Brick, NJ 08723 (Required)
Work Location: Hybrid remote in Township of Brick, NJ 08723
Salary : $59,000 - $62,000