What are the responsibilities and job description for the Digital Marketing Director position at Lucas James Talent Partners?
Job DescriptionDigital Marketing Director- Dallas, TX
Position Overview
Seeking a dynamic and driven Digital Marketing Director to join our Marketing team in Dallas. This role is ideal for a digital media and publishing professional with a proven track record in marketing strategy, lead generation, and revenue-driving initiatives across multiple channels. The Digital Marketing Director will play a pivotal role in advancing the marketing and revenue goals of events, membership and education programs, and media offerings. This position reports directly to the CEO and is a key contributor to the Leadership team.
Key Responsibilities
- Collaborate with the CEO, senior leaders, and cross-functional teams to develop and implement corporate strategy, with a focus on expanding lead generation and digital products across existing and new business verticals.
- Transform strategic goals into actionable financial and operational objectives, utilizing budgets, forecasts, and performance monitoring tools.
- Drive cost-effective online traffic and enhance digital presence to increase engagement with publications, membership groups, and events.
- Responsible for web presence and brand url's with consolidated branded house strategy.
- Establish streamlined processes for digital publications and develop new digital products and channels to ensure a best-in-class experience.
- Implement and refine tools to monitor and optimize KPIs, ensuring effective tracking and action-oriented management, including maintaining a dashboard with defined KPI's.
- Continuously evaluate and improve digital operations to identify cost-saving opportunities and enhance overall efficiency.
- Partner with sales, membership, events, and editorial teams to produce and review high-quality, engaging content across diverse industries and personas.
- Manage cohesive and effective paid and non-paid marketing campaigns.
- Coordinate and manage both internal and external copywriters to execute on highly effective marketing plans to include email, social, and other outreach methods.
Qualifications
If you are a digital marketing professional ready to contribute to an innovative team and advance your career with usl, apply today!
Requirements
Bachelor's degree, or higher, MBA preferred
7-10 years digital publishing or marketing
HubSpot and Google Analytics
