What are the responsibilities and job description for the Marketing Director (On-site) position at Lucas Oil Products?
Job Purpose: The Marketing Director will work closely with the VP of Marketing to implement impactful marketing strategies that support Lucas Oil's broader business and revenue objectives. This individual will be responsible for ensuring that marketing efforts enhance product visibility and contribute directly to sales growth across all channels. The ideal candidate will bring a strong understanding of B2B and B2C dynamics as well as implementation via digital marketing. This role requires a hands-on approach to both strategy and execution, ensuring seamless alignment between marketing and sales teams in order to create campaigns that drive results.
Duties:
- Develop and execute marketing strategies and campaigns that resonate with both direct customers and end consumers.
- Leverage customer insights, market research, and competitive analysis to support strategies that maximize product visibility and drive revenue. Ensure timely and efficient execution of campaigns across various channels.
- Work closely with internal teams, including Product Development, R&D, and Customer Solutions, to ensure marketing strategies are grounded in product excellence and aligned with company goals.
- Prioritize product optimization across key retailer websites and digital storefronts. Collaborate with the Digital Manager to ensure consistent brand messaging and maximize the visibility and sales potential of our products across all digital channels.
- Work alongside the revenue team to ensure the successful execution of marketing strategies. Provide the necessary content, tools, and support to engage customers, increase conversions, and drive sales.
