Demo

Brand Intern

Lucchese Bootmaker
Dallas, TX Intern
POSTED ON 4/17/2025
AVAILABLE BEFORE 5/14/2025

Job Description

Job Description

Summer Brand Internship Located in our Dallas Corporate office from May 19th to August 8th

Internship Summary :

Lucchese is a brand built on craftsmanship, innovation, and a deep passion for the Western lifestyle. We honor our rich heritage while continuously evolving our brand through strategic initiatives in Brand Strategy, Communications, and Product Collaborations. Our Crafting Lucchese internship program offers an immersive experience, allowing interns to rotate through key areas of the Brand Department. This hands-on opportunity provides valuable insights into brand management while contributing to projects that enhance Lucchese’ s presence and impact. As a Brand Intern , you will engage in a dynamic rotational program, gaining exposure to the fundamental pillars of brand building— Brand Strategy, Brand Communications, and Product Collaborations . This program will help you develop strategic thinking, storytelling skills, and collaborative abilities, preparing you for a successful career in branding.

Duties / Responsibilities :

1. Brand Strategy

  • Support the execution of brand campaigns that reflect Lucchese’s heritage and innovation.
  • Conduct market research to analyze trends, competitor activities, and new brand positioning opportunities.
  • Assist in maintaining and enforcing brand guidelines for consistency across all platforms.

2. Brand Communications (PR)

  • Help craft compelling press materials, including press releases and media alerts.
  • Assist with media and stylist requests, tracking coverage, and ensuring smooth follow-ups.
  • Contribute to media training efforts by preparing messaging and supporting internal teams.
  • 3. Product Collaborations

  • Assist in identifying and developing partnership opportunities aligned with Lucchese’s values and aesthetic.
  • Support product launch planning, including marketing strategies and cross-functional coordination.
  • Conduct research on potential collaborators and industry trends to inform strategic decisions.
  • Track collaboration performance and compile insights to optimize future initiatives.
  • 4. Cross-Functional Collaboration

  • Participate in team meetings, brainstorming sessions, and strategy discussions.
  • Collaborate with the omnichannel brand team to ensure alignment in messaging and branding.
  • Gain exposure to retail, e-commerce, and product development operations.
  • 5. Trend Research & Analysis

  • Research industry trends, cultural movements, and consumer behavior to inform brand strategies.
  • Assist in analyzing campaign performance and contribute ideas for optimization.
  • Required Skills / Abilities :

  • Passion for luxury, fashion, and the Western lifestyle.
  • Strong written and verbal communication skills with an eye for detail and storytelling.
  • Excellent organizational and time management abilities.
  • Adaptability in a fast-paced, dynamic work environment.
  • Proficiency in Microsoft Office Suite; familiarity with design or analytics tools is a plus.
  • Education :

  • Currently pursuing or graduating with a degree in Marketing, Communications, Public Relations, Business , or a related field.
  • Physical Requirements :

  • Ability to sit at a desk and work on a computer for extended periods.
  • Capability to lift up to 50 pounds as needed.
  • Travel may be required up to 10% of the time.
  • How to Apply :

    Submit your resume and a cover letter outlining your interest in this internship and how it aligns with your career aspirations .

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