What are the responsibilities and job description for the Brand Intern position at LUCCHESE INC?
Summer Brand Internship Located in our Dallas Corporate office from May 19th to August 8th
Internship Summary :
Lucchese is a brand built on craftsmanship, innovation, and a deep passion for the Western lifestyle. We honor our rich heritage while continuously evolving our brand through strategic initiatives in Brand Strategy, Communications, and Product Collaborations. Our Crafting Lucchese internship program offers an immersive experience, allowing interns to rotate through key areas of the Brand Department. This hands-on opportunity provides valuable insights into brand management while contributing to projects that enhance Lucchese' s presence and impact. As a Brand Intern , you will engage in a dynamic rotational program, gaining exposure to the fundamental pillars of brand building- Brand Strategy, Brand Communications, and Product Collaborations . This program will help you develop strategic thinking, storytelling skills, and collaborative abilities, preparing you for a successful career in branding.
Duties / Responsibilities :
1. Brand Strategy
- Support the execution of brand campaigns that reflect Lucchese's heritage and innovation.
- Conduct market research to analyze trends, competitor activities, and new brand positioning opportunities.
- Assist in maintaining and enforcing brand guidelines for consistency across all platforms.
2. Brand Communications (PR)
3. Product Collaborations
4. Cross-Functional Collaboration
5. Trend Research & Analysis
Required Skills / Abilities :
Education :
Physical Requirements :
How to Apply :
Submit your resume and a cover letter outlining your interest in this internship and how it aligns with your career aspirations
