What are the responsibilities and job description for the Demand Generation Manager - Webinars position at Lucid Software?
Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values : innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.
Since the company's founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fortune Best Workplaces in Technology, and the PEOPLE Companies that Care list all for multiple consecutive years. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.
Lucid is seeking a collaborative, curious, creative, and measurement-obsessed marketing professional to own and elevate our marketing-led webinars and virtual events throughout the buyer's journey. In this role, you'll take end-to-end ownership of our webinar strategy, transforming it into a best-in-class thought leadership and demand-generation program. Your efforts will shape the attendee experience for webinars targeting prospects, partners, and customers.
Responsibilities :
- Campaign Ownership :
Develop a comprehensive webinar strategy, including key objectives (pipeline-focused), content themes, messaging, and goals across the customer journey.
Manage the webinar process from start to finish-scheduling topics and speakers, overseeing technical setup, and collaborating with stakeholders on creative, content, and promotion strategies.
Execute pre- and post-webinar strategies to maximize impact. Innovate ways to repurpose webinar content for broader use.
Establish benchmarks, measure program effectiveness, and continuously optimize based on data-driven insights. Report results to stakeholders.
Act as a webinar moderator as needed.
Requirements :
Preferred Qualifications :
LI-MK1
