Sr. Lifecycle Email Marketing Specialist

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being listed to the Forbes Cloud 100, Fortune Best Workplaces in Technology, and the PEOPLE Companies that Care list all for multiple consecutive years. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.

We are looking for a Sr. Email Marketing Specialist who will focus on our comprehensive transactional emails. You will be responsible for crafting high-quality emails, creating excellent customer experiences, and using data-driven insights to drive continual improvement. As a member of the Lifecycle Email Marketing team, you will work closely with the marketing, product, and engineering teams at Lucid. Teamwork, communication, relationship building, and planning & organization are key skills. There is a huge opportunity for growth in this position, and it’s a perfect role for a driven individual to work on a world-class team and in a fast-growing business.

Responsibilities

• Transactional emails: Own and enhance Lucid’s transactional emails to drive customer success. This includes developing emails in HTML/CSS, managing translations, and implementing new emails.
• Deliverability: Ensure emails are reliably being sent and delivered to customers to facilitate their work within the Lucid product suite.
• Customer expertise: Become an expert in our customers; their motivations, goals, and needs-especially related to transactional emails.
• Partnership: Use strong interpersonal skills, facilitating effective customer relationships and cross-functional teamwork by working closely with Engineering, Marketing, UX, and other Product teams.
• AB testing and data analysis: Run AB / multivariate tests to measure and understand usage patterns and the effectiveness of specific emails. Use quantitative and qualitative analysis to find opportunities for optimization.
• Project planning: Effectively plan and prioritize work across multiple projects, and communicate priority to relevant stakeholders
  
  

Requirements

• Bachelor’s degree related to business or marketing
• 1-2 years of hands-on experience in email marketing, particularly transactional or lifecycle emails
• Experience creating and executing marketing campaigns and programs that drive customer engagement
• Experience working closely with a variety of teams including product, engineering, and QA
• Strong technical skills including experience developing emails and solving complex problems
• Strong analytical skills including analyzing data and assessing AB test metrics
• Proven ability to take feedback and learn fast
  
  

Preferred Qualifications

• Experience working within the Software as a Service (SaaS) space
• Experience building emails in HTML/CSS
• Experience with rapid prototyping and learning techniques, including AB/multivariate testing
• Experience with transactional emails and/or utilizing SendGrid
• Strong analytical skills applicable to determining marketing effectiveness and ROI of customer engagement efforts