What are the responsibilities and job description for the Performance Marketing Manager position at Lulus.com?
Drive growth as Lulus' Performance Marketing Manager—manage paid campaigns, analyze demand trends, and collaborate on forecasting to fuel our digital success.
If you think you are the right match for the following opportunity, apply after reading the complete description.
Lulus Vision
At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!
Our Commitment
Lulus is proud to be an equal opportunity employer and strives to create an organizational climate that fosters diversity, equity, inclusion, and belonging so that all our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.
Job Summary
The Performance Marketing Manager is responsible for the day-to-day monitoring and management of all Lulus performance marketing efforts across paid search, paid social, and display in partnership with the Senior Vice President of Revenue and 3rd party marketing agencies. Aside from the operational elements of the role, you will also provide insights into demand / traffic trends, and incrementality and assist in forecasting budgets and performance outcomes. This is a hybrid position based out of our LA Office, with in-office days on Tuesday, Wednesday, and Thursday.
What You’ll Do
Monitor and report on daily performance marketing campaign performance, conduct analysis and drive optimizations in partnership with 3rd party agencies using Excel, Looker, and Google Analytics.
Participate in brainstorming, scoping, and prioritizing new A / B test initiatives and quarterly incrementality tests.
Execute tests across search, shopping, paid social and display campaigns to optimize budget and performance outcomes with a focus on increasing the scale and efficiency of our performance marketing programs.
Collaborate with our in-house analytics, technology, and merchandising teams to conduct performance deep dives and right-size ROAS efficiency targets to best meet the needs of the business.
Analyze large data sets from disparate sources and make recommendations / execute strategies from findings in collaboration with all levels of management.
What You’ll Need
8 years of experience in Marketing
3 years of experience using Google Ads, Bing ads, Meta Ads, and other social and display ad platforms with 6-figure monthly search budgets.
Prior E-Commerce experience.
Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
Must be customer-centric, collaborative, and strong in project management and operations.
Understands online customer behavior and can find areas of optimization to increase sales and traffic performance.
Advanced proficiency with Excel or Google Sheets.
Nice to Have - Bonus Points!
Google Analytics, Google Analytics Custom Attribution Models, and Incrementality testing experience.
Prior experience in the women’s apparel vertical.
What You’ll Love About Us
Great Company Culture - Where you can be your true authentic self!
Employee Bonus Plan for applicable roles
Medical, Dental, and Vision benefits
Voluntary Life & AD&D Insurance, Critical Illness, Short Term Disability
Prepare for the future - 401(k) Plan
Employee Stock Purchase Plan (ESPP)
Wardrobe Perks - 30% employee discount!
Recognition of employee birthdays and work anniversaries!
Work that stays at work - Genuine work / life balance
Rest and Relaxation - Generous Vacation Time, Paid Sick Time, and Paid Company Holidays
Paid Parental Leave
We’re ready to meet you! Come help us achieve our ambitious goals!
At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we can attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is a part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.
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