What are the responsibilities and job description for the Admissions Marketing Director position at Luna Rehabilitation?
Coordinating Admissions:
Overseeing the entire admissions process, from initial inquiries to paperwork completion and patient/family orientation.
Providing Facility Tours:
Conducting tours for potential residents and their families, highlighting the facility's services and amenities.
Assessing Needs:
Evaluating potential residents' needs and ensuring the facility can meet their specific requirements.
Completing Paperwork:
Ensuring all necessary paperwork is completed accurately and efficiently, adhering to regulatory guidelines.
Maintaining Records:
Keeping accurate and up-to-date records of admissions, resident information, and relevant documentation.
Marketing and Sales:
Developing Marketing Strategies:
Creating and implementing marketing plans to attract new residents and referral sources.
Building Relationships:
Establishing and maintaining strong relationships with hospitals, physicians, social workers, and other referral sources.
Promoting the Facility:
Representing the facility at community events, networking with potential referral sources, and promoting the facility's services.
Creating Marketing Materials:
Developing brochures, presentations, and other marketing materials to effectively promote the facility.
Utilizing Technology:
Utilizing digital marketing tools and social media to reach a wider audience.
Other Responsibilities:
Customer Service:
Providing excellent customer service to residents, families, and referral sources.
Compliance:
Ensuring compliance with all applicable regulations and standards.
Collaboration:
Working collaboratively with other departments, such as nursing and social services, to ensure a smooth and positive experience for residents.
Data Management:
Tracking admissions data, analyzing marketing effectiveness, and identifying areas for improvement.
