SALES CONSULTANT

Reports To: Sales Manager

Job Summary:

As an Automotive Sales Consultant, you will play a key role in driving the sales of new and pre-owned vehicles. You will be responsible for engaging with customers, understanding their needs, and providing expert advice on vehicle selection. Your primary goal is to guide customers through the buying process, ensuring a smooth and satisfying experience that results in sales and long-term customer relationships.

Key Responsibilities:

• Customer Engagement:
  • Greet customers upon arrival and establish a rapport to understand their vehicle needs.
  • Conduct needs analysis to identify the right vehicle options based on customer preferences, budget, and lifestyle.
  • Offer test drives and provide detailed information about vehicle features, specifications, and benefits.
• Sales Process:
  • Guide customers through the entire sales process, from initial inquiry to final sale.
  • Present pricing, financing, and leasing options, explaining terms and conditions clearly.
  • Negotiate sales prices and trade-in values with customers to close deals effectively.
  • Meet or exceed monthly sales targets and quotas.
• Product Knowledge:
  • Maintain up-to-date knowledge of the dealerships inventory, including new arrivals, features, and competitive comparisons.
  • Stay informed about industry trends, new models, and technological advancements in the automotive sector.
  • Educate customers on after-sales services, warranties, and maintenance schedules.
• Customer Relationship Management:
  • Build and maintain long-term relationships with customers, fostering trust and loyalty.
  • Follow up with customers post-sales to ensure satisfaction and encourage repeat business.
  • Handle customer complaints or concerns with professionalism and work towards satisfactory resolutions.
• Sales Documentation:
  • Prepare and complete all necessary paperwork related to vehicle sales, including contracts, financing applications, and trade-in documentation.
  • Ensure accuracy and compliance with dealership policies and legal requirements.
  • Maintain detailed records of sales activities, customer interactions, and transaction history.
• Collaboration and Teamwork:
  • Work closely with the finance, service, and parts departments to ensure seamless customer experience.
  • Participate in sales meetings, training sessions, and promotional events.
  • Assist in organizing dealership events, promotions, and marketing initiatives.
• Continuous Improvement:
  • Attend regular training sessions to enhance product knowledge, sales techniques, and customer service skills.
  • Provide feedback to management on customer preferences, market trends, and potential areas for improvement.

Key Competencies:

• Customer-focused approach
• Results-oriented with a drive to meet and exceed sales targets
• Problem-solving and decision-making skills
• Ability to work in a fast-paced environment
• Strong organizational and time management skills

Working Conditions:

• Full-time position, including weekends and evenings as required.

Qualifications:

• Proven experience as a Sales Consultant in the automotive industry.
• Strong understanding of automotive products, features, and market trends.
• Excellent communication, interpersonal, and negotiation skills.
• Ability to build rapport quickly and maintain long-term customer relationships.
• Familiarity with CRM software and automotive sales tools.
• Valid drivers license with a clean driving record.
• High school diploma or equivalent; a Bachelors degree in business, Marketing, or a related field is preferred.

Benefits:

• Competitive salary with commission and bonus opportunities.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Employee discounts on vehicles and services.
• Ongoing training and professional development opportunities.

Job Type: Full-time

Pay: $60,000.00 - $110,000.00 per year

Experience:

Customer service: 2 years (Preferred)