Sales and Marketing Manager

Summary

The Senior Living Counselor is responsible for sales related activities and implementation of the sales efforts outlined in the community’s marketing plan specifically related to Independent Living and may include licensed areas

Essential Functions

1. Works to fulfill the sales and marketing objectives of the Life Plan Community (LPC) and works to create an environment that is consistent with the LSS brand

2. Meets, interviews, tours, and markets to potential residents and/or their support networks

3. Acts as a resource to the Home Office Marketing and Sales staff for integrated communications and pricing strategies

4. Actively networks to obtain lead referrals through a variety of sources such as trust officers, attorneys, local churches, senior groups, etc.

5. Represents the LPC to the public and all potential referral sources; develops and maintains relationships with community contacts and resources

6. May supervise other staff including delegating authority, directing, counseling, coaching and evaluating staff to provide exceptional product and service

7. Works with the Director of Revenue Enhancement(s) to plan, schedule, implement, and evaluate events on a regular basis to promote the LPC

8. Tracks appropriate information in the database throughout the sales process and generates corresponding reports

9. Implements, maintains, and promotes the Future Residency program

10. Learns and stays current about the competitive market

11. Works with the Move-In Resource staff to coordinate new resident move-ins

12. Works with the Foundation/Planned Giving team to coordinate financial options counseling to prospective and future residents and their support networks

13. Works with the Home Office Marketing and Sales staff and the community Executive Director to develop a marketing plan and budget; Tracks available inventory

14. Participates in LSS and external training that would further develop skills related to marketing

Qualifications, Knowledge, Skills and Abilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Bachelor’s degree with emphasis in business/marketing and/or commensurate experience in marketing/sales
• Experience in Senior Living or other sales role with demonstrated success is preferable
• Excellent speaking, writing, and sales skills
• Self-motivation to work independently and as a team member
• Advanced knowledge of computers and the Internet.
• In addition to the above minimum qualifications, this position will also possess demonstrated skills and ability to effectively present information to management and public groups; the ability to deal effectively with staff, residents, customers, visitors, and the general public, and the ability to implement and interpret programs, goals objectives, policies, and procedures. Must have the ability to work flexible hours including weekend and evening hours.

New build independent living, Senior Living Sales, Sales and Marketing Manager

Job Type: Full-time

Pay: $60,000.00 - $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday
• On call

Ability to Commute:

• Carlisle, PA 17015 (Preferred)

Ability to Relocate:

• Carlisle, PA 17015: Relocate before starting work (Preferred)

Work Location: In person

Salary : $60,000 - $75,000