What are the responsibilities and job description for the Social Media and Marketing Coordinator position at Lutheran Social Services Of The Nat?
Job Description
The Social Media and Marketing Coordinator is a key member of LSSNCAs Communications team responsible for developing and executing social media and marketing strategies to raise money, increase awareness, engage the community, and promote our services. This role is responsible for managing social media accounts, creating content, and coordinating campaigns to advance organizational fundraising and advocate for the well-being of children, families, and refugees. The ideal applicant will create compelling content and be attuned to sector trends and support donor, partner, and stakeholder growth across the LSSNCA brand. The Social Media and Marketing Coordinator is expected to be in the office at least two days a week, with flexibility based on both personal and professional needs.
Essential Functions
Develops and works with the Director of Communications and Government Relations to drive campaigns that explain how and where LSSNCA is making an impact for clients and in our community.
Advances LSSNCAs brand identity and ensures a consistent voice across agency communications.
Oversees marketing material needs for the organization (ex: flyers, postcards, etc.)
Manages social media content across platforms (Facebook, Instagram, Twitter, LinkedIn), and monitors trends to provide recommendations to increase engagement.
Creates compelling visual and written content (infographics, videos, blog posts, etc.) that highlights success stories, educational resources, and fundraising initiatives.
In coordination with the Communications Manager, drafts communications collateral which may include newsletters, blogs, CEOs social media content, fundraising content, and other program priorities.
Updates and maintains LSSNCAs website; works across the agency to update and ensure accuracy of content.
Creates materials for events, programs, campaigns, and external partnerships.
Drafts, supports, and shares real time content as needed in response to breaking news.
Attends events for live coverage/photos.
Maintains archives of images of videos, publications, reports, presentations, photo/media waivers and other print and electronic files, and provide support to colleagues accessing files.
Analyzes and provides reports on the impact of communications on organizational success
Monitors Communications inbox and triages on responses.
Other duties as assigned.
Qualifications and Education Requirements
Qualifications:
Bachelors degree in Marketing, Communications, Public Relations, Journalism or a related field.
2 years of experience in social media management, digital marketing, or public relations (experience in nonprofit, refugee services, or child welfare sectors is a plus).
Strong understanding of social media platforms and trends, with hands-on experience in content creation.
Excellent written and verbal communication skills, with the ability to create impactful messaging.
Experience working with MuckRack, FireSpring, or other database/management systems.
Experience working with Constant Contact or similar platform preferred.
Proficiency in graphic design software (e.g., Canva, Adobe Creative Suite) is preferred.
Ability to manage multiple projects simultaneously and work in a fast-paced, collaborative environment.
Passion for refugee and child welfare advocacy and understanding of the sensitive nature of working in this field.
Preferred Skills:
Knowledge of refugee services, child welfare issues, and the nonprofit sector.
Experience with fundraising campaigns and donor engagement strategies.
Familiarity with SEO and digital advertising strategies.
Benefits:
Competitive salary and benefits package.
Opportunities for professional development and growth within the organization.
The opportunity to make a meaningful impact on the lives of children, families, and refugees.
