What are the responsibilities and job description for the Marketing Coordinator, Paid & Social Media position at Union Plus?
About Union Plus
Union Plus is a Washington, DC nonprofit and was created by the AFL-CIO. We’re dedicated to improving the quality of life for union members and their families. By offering a wide range of products and services from savings on travel & entertainment to financial and insurance products, we help make the lives of working families a little easier. Join us in driving our mission forward by applying your creativity and skills in a fast-paced, mission-driven environment.
Position Overview
Union Plus is seeking an energetic and motivated Marketing Coordinator, Paid & Social Media to support the execution and optimization of our social media and paid advertising campaigns. In this role, you’ll work closely with the Marketing team to develop and implement strategies that engage union members, amplify our brand and help drive the success of our mission.
This is the perfect opportunity for a digital-savvy, entry-level professional looking to grow their marketing career while contributing to a cause that makes a real difference.
Key Responsibilities
- Assist in executing and optimizing paid media campaigns across platforms like Google, Meta, TikTok and more.
- Help develop engaging social media content (graphics, video, copy) that resonates with union members and promotes Union Plus benefits.
- Monitor and analyze campaign performance data to identify trends, insights and opportunities.
- Collaborate with cross-functional teams to ensure cohesive messaging across digital channels.
- Stay up to date with the latest social media and digital marketing trends, tools and best practices.
- Support the day-to-day management of our social media accounts, including scheduling posts, engaging with followers, removing bots & spam,and responding to inquiries.
- Assist in the creation of dashboards, reports and presentations to highlight key metrics and results.
- Monitor our digital audiences to insure they stay updated with the latest data from our partners. Other duties as assigned.
Qualifications
- Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
- 1-2 years of experience in digital marketing, paid media and/or social media (internships count!).
- Strong understanding of social media platforms (Facebook, Instagram, TikTok) and paid advertising strategies.
- Experience with basic data analysis and performance metrics (Google Analytics, Facebook Insights, etc.).
- Excellent written and verbal communication skills, with a keen eye for detail.
- Creative thinker with a passion for storytelling and social media trends.
- Highly organized and able to manage multiple tasks in a dynamic, fast-paced environment.
- Experience with Adobe Creative Suite, Canva or other graphic design tools is a plus.
What We Offer
- Competitive salary and comprehensive benefits package.
- Hybrid work environment with flexible scheduling.
- Opportunity to make a direct impact in supporting the union community.
- Professional development and growth opportunities.
- A dynamic, collaborative, and inclusive workplace.
Union Plus is an equal opportunity employer and encourages applications from all backgrounds and experiences.