Riggs Washington DC sits on the iconic downtown corner of Penn Quarter's 9th and F Street in a historic building once home to Riggs National Bank. Each of the Hotel's 181 guest rooms offers a playful nod to the building's legacy. Riggs is home to the all-occasion European brasserie-inspired restaurant Café Riggs, as well as Silver Lyan - a subterranean bar from the internationally acclaimed Ryan Chetiyawardana, also known as Mr Lyan.
Key Responsibilities
Social Media
- Develop and execute a social media strategy that aligns with the marketing objectives for both Lyle DC and Riggs DC.
- Manage and maintain the properties' social media accounts (Instagram, Facebook, Twitter, LinkedIn, TikTok, etc.), ensuring consistent brand voice and visual identity.
- Create, schedule, and publish engaging, high-quality content including posts, reels, and stories.
- Respond to comments, messages, and reviews promptly to maintain positive engagement and guest satisfaction.
- Monitor social media trends, competitor activity, and industry innovations to identify new opportunities for growth.
Content Creation
Collaborate with the marketing team to develop compelling content, including photos, videos, blog posts, and newsletters that showcase the unique aspects of Lyle DC and Riggs DC.Assist with photography and videography for on-site events, property highlights, and guest experiences.Design promotional materials, digital assets, and social media graphics using tools such as Canva, Adobe Creative Suite, or similar platforms.Marketing Campaigns and Collaboration
Support the execution of marketing campaigns, including email marketing, paid social media ads, and promotions.Collaborate with the Director of Sales and Marketing to ensure campaigns align with revenue and occupancy goals.Coordinate with PR agencies, vendors, and third-party partners as needed.Analytics and Reporting
Track and analyze social media performance metrics to measure engagement, reach, and campaign effectiveness.Prepare monthly performance reports and provide insights to optimize future campaigns.Event Support
Promote and market hotel events, such as restaurant specials, guest experiences, and seasonal activities, through social media and digital marketing.Attend on-site events to capture live content and enhance real-time marketing efforts.Qualifications
Education & Experience
Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.2-4 years of experience in social media management, content creation, or digital marketing, preferably in hospitality or lifestyle brands.Skills & Competencies
Proficiency in social media platforms, scheduling tools (e.g., Hootsuite, Sprout Social), and analytics tools (e.g., Google Analytics, Instagram Insights).Experience with photo and video editing software (e.g., Adobe Photoshop, Premiere Pro, Canva).Strong writing and storytelling skills, with attention to grammar and tone.Creative mindset with the ability to think strategically about audience engagement.Knowledge of SEO, paid media, and email marketing is a plus.Personal Attributes
Passion for hospitality, storytelling, and luxury lifestyle branding.Highly organized with strong project management skills.Collaborative team player who thrives in a fast-paced environment.Adaptable and open to learning new tools and trends in digital marketing.Hourly Wage : $25- $28
Benefits
Medical, Dental & Vision Insurance (for full-time employees)6 complimentary nights a year at any Lore Group hotelLore Group Employee & Immediate Family RatesLore Group Friend and Family Rates50% Employee discount and 25% Friends and Family discount at over 800 partner hotels via Lore Discovery50% discount in Lore Group restaurants and bars10 Days Vacation - Plus every year an extra dayCompany Paid Life Insurance 1.5X annual salaryEmployee Assistance ProgramReferral Incentive401K with 5% MatchTraining and Development ProgramsAdditional perks via United HealthcareComplimentary Employee MealsEmployee Recognition programsEqual Employment Opportunity
Lore Group does not discriminate against employees or applicants for employment based upon race, color, religion, sex, national origin, age, disability, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, genetic information, matriculation, or political affiliation. We will make any reasonable effort to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruiting, selection, training, placement, promotion, wages and benefits, transfers, terminations, and working conditions.
Salary : $25 - $28
