Product Development and Marketing Manager

Lux Unfiltered is the gateway to the modern-day effortless beauty. Founded by digital creator Sivan Ayla in 2019, the brand began with its iconic N°32 gradual self-tanning cream and has since become a destination for low maintenance beauty. In an overly filtered world, Lux Unfiltered products enhance natural beauty while providing confidence through their range of sunless tanning, luxury body care, colored cosmetics, and now skincare. Designed to look natural on your skin and aesthetic on your shelf, each Lux Unfiltered product combines skin-loving ingredients and luxury fragrances to provide the most elevated experience.

You will be joining a fast-paced, fun organization and will be an integral member in growing the business. As the Product Development & Marketing Manager, you will be a key partner cross functionally and will hold both innovation and product marketing functions. You will have the opportunity to collaborate on building the product and marketing strategy to ensure we are achieving the Company’s goals.  The ideal candidate is a resourceful, organized and adaptable creative thinker who understands innovation and has a passion for marketing. 

• This role will report to both the Marketing and Product Development departments, collaborating closely to ensure brand alignment and product innovation. 
• Assist with Product Development, including the development, evaluation and follow-through for new beauty products, formula improvements, packaging and accessories.
• Oversee formulators, vendors, and manufacturers to meet deadlines and drive progress during the development process.  
• Develop and execute go-to-market strategies for new product launches, ensuring alignment with brand positioning and business objectives. 
• Manage and optimize product listing pages for DTC and Amazon. 
• Conduct market research to identify trends, customer insights, and competitive analysis to inform product development and marketing strategies. 
• Craft compelling product messaging, positioning, and storytelling that resonates with our target audience. 
• Collaborate with creative teams to develop marketing assets, including product packaging, website content, email campaigns, and social media content. 
• Work closely with digital marketing to optimize paid advertising, influencer partnerships, and organic content strategies. 
• Partner with retail and e-commerce teams to drive sell-through, including creating product education materials, promotional campaigns, and merchandising strategies. 
• Monitor product performance and customer feedback to refine marketing strategies and identify opportunities for growth. 

• At least 2 years of experience in product marketing within the beauty, skincare, or personal care industry 
• Knowledge and experience in managing product development projects 
• Excellent storytelling and copywriting skills with a keen eye for brand voice and aesthetics 
• Strong understanding of digital marketing and e-commerce strategies 
• Passion for beauty, trends, and consumer behavior 
• Are collaborative, open minded and able to thrive in a fast-paced startup environment 
• Have strong attention to detail and excellent written communication skills  
• Can work in office 4 days a week 

• Competitive Compensation 
• Discretionary Bonus 
• Health/Dental/Vision Contribution 
• Paid Time Off 
• Casual Working Environment
• Healthy Office Snacks
• Generous access to beauty products 
• Fun, team building events