Product Marketing / Development Manager

Job Description

Job Description

• This role will report to both the Marketing and Product Development departments, collaborating closely to ensure brand alignment and product innovation.
• Assist with Product Development, including the development, evaluation and follow-through for new beauty products, formula improvements, packaging and accessories.
• Develop and execute go-to-market strategies for new product launches, ensuring alignment with brand positioning and business objectives.
• Oversee formulators, vendors, and manufacturers to meed deadlines and drive progress during the development process.
• Manage and optimize product listing pages for DTC and Amazon.
• Conduct market research to identify trends, customer insights, and competitive analysis to inform product development and marketing strategies.
• Craft compelling product messaging, positioning, and storytelling that resonates with our target audience.
• Collaborate with creative teams to develop marketing assets, including product packaging, website content, email campaigns, and social media content.
• Work closely with digital marketing to optimize paid advertising, influencer partnerships, and organic content strategies.
• Partner with retail and e-commerce teams to drive sell-through, including creating product education materials, promotional campaigns, and merchandising strategies.
• Monitor product performance and customer feedback to refine marketing strategies and identify opportunities for growth.

Requirements

Benefits