What are the responsibilities and job description for the Temporary Marketing Coordinator position at Luzerne County Transportation Authority?
Position Overview: The LCTA is seeking a creative and driven Marketing Coordinator to join our team on a temporary, parttime basis. This individual will provide crucial support for marketing initiatives, focusing primarily on website content/design, social media management, and photography. The ideal candidate will have a background in digital marketing, creative design, and content creation, with a keen eye for photography and visual storytelling. The role will also involve creating a strategic plan to enhance LCTA’s social media and website presence, driving engagement and increasing visibility across digital platforms.
Key Responsibilities:
1. Website Support & Content Development: o Assist in the design and content creation for the LCTA website, ensuring it is visually appealing, functional, and user-friendly.
o Provide ongoing updates and improvements to website content, ensuring it is aligned with marketing goals and brand guidelines.
o Collaborate with other teams to ensure that all website content is current, relevant, and optimized for user experience.
2. Photography:
o Capture high-quality photographs of the LCTA building, events, and various assets for use on the website and social media platforms.
o Create engaging, creative photo content that enhances the visual presence of LCTA’s online platforms. o Work with the marketing team to incorporate these photos into web and social media content, maintaining a consistent aesthetic.
3. Social Media Management:
o Assist in the development and execution of social media content strategies across platforms (Facebook, Instagram, Twitter, etc.).
o Create, curate, and schedule posts that align with LCTA’s messaging and marketing goals.
o Engage with followers, respond to comments, and foster a positive online community.
4. Strategic Planning & Growth:
o Develop a strategic plan to enhance the followership and engagement across LCTA’s social media and website platforms.
o Identify key growth opportunities, trends, and best practices to increase traffic and engagement.
o Monitor social media metrics and website traffic to assess the effectiveness of campaigns and provide actionable insights for improvement.
5. Campaign Analysis:
o Assist in tracking and reporting the performance of digital marketing campaigns, analyzing the impact on visibility, traffic, and engagement.
o Provide insights into how media campaigns are driving traffic to the website and social media platforms, both directly and indirectly.
6. Administrative Support:
o Design and distribute event/campaign flyers for marketing and community outreach efforts.
o Assist in community outreach efforts by delivering LCTA schedules to various community partners and stakeholders.
o Provide support for other administrative tasks as needed, ensuring smooth coordination of marketing activities and campaigns.
Qualifications:
- Experience in digital marketing, web content creation, and social media management.
- Strong photography skills with the ability to create visually appealing and high-quality content.
- Experience with website design, graphic design or content management systems (e.g., Poster My Wall, Canva)
- Excellent communication and organizational skills.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Familiarity with analytics tools (e.g., Google Analytics, social media insights) to assess campaign performance.
- Creative thinking with a passion for visual storytelling and design.
Preferred Qualifications:
- Bachelor’s degree in Marketing, Media, Communications, or related
Job Types: Part-time, Temporary
Pay: Up to $18.50 per hour
Expected hours: 20 per week
Schedule:
- 4 hour shift
- Day shift
Work Location: In person
Salary : $19