Marketing Coordinator

Overview:
This entry level marketing position supports building, maintaining and maximizing the Marywood brand, along with communicating key information to inform, update, educate and motivate multiple internal and external constituencies. Reporting to the Interim Marketing Manager, this position plays an important content writing/planning role supporting the Marywood website, social media, digital asset curation, along with assisting with the Marketing Budget. When necessary, the position interfaces with senior leaders through identified initiatives and collaborative projects.

Job Fit Summary:
The successful candidate will demonstrate leadership qualities, relish a challenge, has a desire to learn all aspects of marketing, is highly flexible, is comfortable with becoming a member of a dynamic team that has broad and deep competencies and knowledge to share, and be capable of making a positive difference in a relatively short time.

Essential Functions:

1. Digital & Website Supporting Responsibilities - 70%

• Content & Digital Marketing:
  • Assists with development of media content for the website, radio, TV, social media, and other communication vehicles.
  • Supports effort to proactively improve the University’s digital footprint through organic and paid digital media methods; e.g., blogs, reposts, listings, testimonials, virtual tour, etc.
  • Assists with measuring and reporting performance of digital marketing campaigns, organic traffic, SEO and SEM efforts to improve effectiveness of those initiatives.
  • Content creation and scheduling of posts for all social media accounts including Facebook, Instagram, Tiktok, X.
  • Manage content calendar for all social media scheduling
  • Assists with all university promotions & marketing, including event marketing and community partnerships
• Website
  • Member of the Website Team, performing assigned duties and tasks.
  • Plays back-up role to the manager, focusing on performing website maintenance, including content updates and content curation.
  • Participates in analyzing web traffic and enrollment data to measure usability and campaign effectiveness, and will help with website prototype user testing.

2. General Support Responsibilities - 30%

• Manages assigned tasks from manager, and works with the rest of the team on various projects.
• Develops proficiency with project management and conferencing software to help manage Marketing initiatives.
• Works with Manager and others, to develop the Annual Marketing Budget; monitoring, results, and own executional components, e.g., purchase order requests, invoice payments, and credit card reporting.
• Assist with admissions recruitment materials and software.
• As needed, becomes a key member of Project Teams to help execute the related initiative.
• Communicates with campus catering partners to provide necessary items for marketing driven events
• As needed, curates and places office orders/supplies

Required Competencies (knowledge, skill, abilities):

• Must be able to develop content for digital distribution, which includes fact-based, specific-topic writing, interviewing skills to create human-interest people narratives, and general story writing.
• Proficient in written and verbal communications/presentations, organization management, with an attention to detail.
• Familiarity with/experience in: Content Writing, Digital Marketing, Social Media, General Marketing, Project Management.
• Can take on a lead role managing initiatives and processes, with the ability to interface with all management levels.
• Ability, desire and interest in acquiring new skills and learning new software/applications.
• Team player who can competently function in a fast-paced, creative, dynamically-evolving environment.
• Knowledgeable with Google Drive, Google Docs, Google Sheets
• Must be familiar with social media platforms and their features (Facebook, Instagram, LinkedIn, Twitter, Tiktok, Youtube)
• Familiarity with DotCMS or some other content management system is preferred
• Familiarity with Search Engine Optimization is preferred
• Photography experience is a plus
• Graphic Design experience is a plus

Required Education and Work Experience:

Education:

• Seeking current, or recent, graduate. Preferred Degrees: BA in Marketing, Advertising, Communications, or General Business.
• Will Consider: Other degrees (e.g., Writing, English, Visual Arts) with applicable work experience, who are interested in moving their career into Marketing.

Work Experience:

• Internships, and/or, F/T, or P/T employment in a Marketing function. This work experience could be in a corporate or non-corporate setting. In addition, a candidate’s work experience could be from an advertising agency.
• Want to see examples of taking on lead roles and managing in a team-based management structure.
• May be asked to provide additional example/s of your writing, via the completion of a brief writing assignment.

Physical Demands:

• standard desk/chair PC environment
• possible 10-20 lbs lift. (ex: event setup, video/photo shoots, promotional materials, mailings)

Work Environment/Travel Requirements:

• travel sometimes needed (on-site/off-site photo/video shoots, conference participation, off-campus events, 3rd party agency meetings)