Director of Marketing

Requirements:

• High school diploma or equivalent required.
• Bachelor's degree in Marketing or a related field preferred.
• 3-5 years of relevant experience required.
• Experience opening a casino property

____________________________________________________________________________

About the Company

This casino is a cutting-edge charitable gaming venue that offers an exceptional experience for guests. It boasts a spacious two-story sports entertainment complex, providing an immersive atmosphere for both gaming and leisure. The venue includes two fully equipped bars, ensuring guests can enjoy a wide range of beverages, while multiple unique dining options cater to diverse tastes, offering everything from casual bites to more sophisticated meals.

About the Role

The Director of Marketing is responsible for leading guest acquisition and engagement strategies, overseeing the marketing team, and ensuring the successful execution of campaigns that drive revenue. This role develops and implements marketing initiatives within set timelines and budgets, collaborating with all departments and property leadership to meet the marketing and revenue goals of the property. As a key member of the Leadership Team, the Director ensures the alignment of marketing strategies with business objectives.

Responsibilities

• ​Collaborates regularly with the General Manager and Vice President of Operations to plan, budget, and develop new initiatives.
• Provides leadership and direction to the Marketing Team, ensuring that all tasks are executed effectively and responsibilities are met.
• Manages player development and loyalty initiatives through the Host Program, direct mail, email marketing, player tracking, and targeted promotions.
• Assists in preparing the annual marketing budget, monitors events and expenses, and ensures budget compliance.
• Generates and presents new ideas for engaging players through relevant promotions and events, based on key data and metrics.
• Evaluates the success of promotions and events, making adjustments as needed to maximize results.
• Prepares regular reports for property leadership and owners, presenting key findings and recommendations.
• Oversees the creation and updating of departmental policies and procedures for promotions and marketing activities.
• Acts as a liaison with external agencies for promotional material development, creative elements, social media, website integration, and media relations.
• Manages the property’s social media presence, responding to inquiries in a professional and positive manner.
• Directs and ensures the accuracy of all marketing analyses, reporting relevant information to senior leadership.
• Conducts research and analyzes demographic and financial data to identify market opportunities, utilizing software tools.
• Reviews monthly reports on player demographics, trip counts, and engagement.
• Ensures promotional events are executed smoothly, professionally, and in alignment with established standards.
• Supervises all stages of marketing events and direct marketing projects, including planning, scheduling, and implementation.
• Coordinates with department heads to ensure successful execution of promotions and special events.
• Develops campaigns and promotions to attract, acquire, and retain players.
• Reviews print and digital collateral to ensure consistency with company branding and graphic standards.
• Works with the Marketing Manager and Database Coordinator to track free play performance for newsletters, new member mailers, and other marketing initiatives.
• Collaborates with the Marketing Manager and Database Coordinator to manage free play expenses and reinvestment rates, ensuring they remain within acceptable ranges.
• Compiles a monthly overview of marketing initiatives, assessing performance in terms of response rates, incremental gains, costs, and ROI.
• Oversees the scheduling, recruitment, and sourcing of on-property entertainment to ensure it appeals to guests.
• Develops content for monthly loyalty mailers, promoting upcoming events to the active player database.
• Ensures effective internal communication through marketing calendars, brochures, information guides, and quick reference materials.
• Communicates events and promotions to ensure consistent flow of information, contributing to an optimal gaming experience for visitors.
• Leverages industry trends and competitor insights to enhance guest relations.
• Demonstrates the ability to manage multiple high-priority projects concurrently, while adapting to shifting priorities.

Requirements

• High school diploma or equivalent required.
• Bachelor's degree in Marketing or a related field preferred.
• 3-5 years of relevant experience required.
• Experience opening a casino property
• Proficiency in Microsoft Office (Word, PowerPoint) and advanced skills in Excel required.
• Must be 21 years of age or older.
• Must pass all required pre-screening and background checks.
• Internal candidates must meet eligibility criteria outlined in the Transfer and Promotion policy.
• Flexibility to work various shifts, including days, evenings, weekends, and holidays.
• Must obtain and maintain a valid New Hampshire gaming license.

Benefits

• Medical/Dental/Vision 401k PTO