What are the responsibilities and job description for the Director of Marketing position at The Nash Casino?
JOB SUMMARY: The Director of Marketing is responsible for guest acquisition and engagement strategies and the management of the marketing team to drive these strategies. Creates revenue generating marketing campaigns on time and within established budgets. Collaborates with all departments, and property leadership effectively to meet the marketing/revenue needs of the property. Serves as a member of the Leadership Team.
JOB RESPONSIBILITIES:
JOB RESPONSIBILITIES:
- Works and communicates regularly with the property General Manager and Vice President of Operations on planning, budgeting, and the development of new initiatives.
- Provides leadership, guidance and direction to the Marketing Team and ensures all tasks and responsibilities are properly executed and maintained.
- Manages player development and loyalty through the Host Program, direct mail, electronic mail, player tracking, and targeted promotions.
- Assists with the preparation of annual budget, monitors events, and expenses, and works to ensure budgetary compliance.
- Generates and presents ideas to engage players through relevant promotions and events based on key metrics and data
- Evaluates the effectiveness of all promotions and events and adjust based on results.
- Prepares and presents key results and recommendations to property leadership and owners on a regular basis.
- Oversees the preparation of detailed departmental and promotional policies and procedures and ensures they are updated regularly.
- Serves as a liaison with outside agencies on the development of promotional materials, creative elements, social media, website integration, reports, media, and other related items.
- Manages social media outlets and responds, when necessary, to inquiries in a professional, well-written, and positive demeanor.
- Directs and monitors all marketing analyses for accuracy and reports pertinent information to the senior leadership team.
- Researches and analyzes demographic and financial factors to capitalize on market opportunities through purchased software tools.
- Reviews monthly demographic reports including active player database, trip counts, and frequency.
- Ensures that all promotional events are executed in an efficient, courteous, and professional manner and that all involved departments are aware of the standards.
- Supervises all marketing events and direct marketing projects at all stages, including conceptual planning, schedule management and implementation.
- Coordinates with appropriate department heads to ensure all promotions and special events are effectively executed.
- Attract, acquire, and retain players through effective campaigns and promotions.
- Review print and digital collateral/communications across the property to ensure consistency with company graphic standards.
- Coordinates with Marketing Manager and Database Coordinator to maintain performance details of promotional free play tracking for monthly newsletters, new member mailers, and all direct or electronic marketing efforts.
- Coordinates with Marketing Manager and Database Coordinator to control free play expenses and reinvestment rates with acceptable range depending on offer type and average play within pre- determined timeframes.
- Compiles monthly overview of all marketing initiatives and their performance, including response rate, incremental gain, cost, and ROI.
- Oversees scheduling, recruiting, and sourcing of on property entertainment to ensure variety, quality, and guest appeal.
- Builds content for monthly loyalty mailers (newsletters), promoting relevant and upcoming events to the active qualifying database.
- Ensures content is created for proper internal communications, including Marketing calendars, brochures, information guides, quick reference sheets, and more.
- Effectively communicates events and promotions to maintain a constant flow of upward, downward, and lateral information to ensure a favorable gaming experience for all visitors to the property.
- Leverage industry trends and competitive analysis to improve guest relationships.
- Ability to plan, prioritize and organize effectively, handle multiple high- priority projects concurrently and react quickly to shifting priorities.
EDUCATION AND EXPERIENCE:
- High school diploma or general education degree required
- Bachelor’s degree in Marketing or related area preferred
- 3-5 years related experience required
- Must possess strong Microsoft Office Skills (Word, and PowerPoint) and be proficient in Excel.
- Must be 21 years of age or older
- Must pass all required pre-screening and background checks.
- Internal candidates must meet the eligibility requirements as provided in the Transfer and Promotion policy.
- Ability to work a variety of shifts, this includes day, swing, late-night, weekend, and holiday shifts as scheduled.
- Must be able to obtain and maintain a valid New Hampshire gaming license
PHYSICAL & MENTAL DEMANDS AND WORKING CONDITIONS: The
physical and mental demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Must be able to move in and around the work area throughout the entire workday.
- Must be able to sit, stand or walk for extended periods of time.
- Must be able to repeat the same movements.
- Must be able to engage and interact with all guests appropriately and work well under the pressure of a fast-paced environment.
- Must be able to successfully communicate on a regular basis with all co- workers, vendors, and guests both in person and over the telephone.
- Must be able to answer all inquiries, provide assistance and information in a professional and accurate manner.
- Must be able to access and interpret information on computer screens.
- Must be able to work in environment where smoking is permitted and can be loud with guest chatter, overhead music, and live entertainment.
- Must be able to lift and carry up to 50 pounds and respond to visual and aural cues.
- Requires the ability to distinguish letters or symbols and eye hand coordination.
The Nash Casino is an equal opportunity employer (EOE). Qualified applicants are considered for employment without regard to race, color, religion, sex, national origin, age, marital status, disability, sexual orientation, or any other characteristic protected by state or federal law.