What are the responsibilities and job description for the Email Marketing Manager position at Lyneer Staffing Solutions?
Our client in Southington, CT is looking for an Email Marketing Manager to oversee and manage their B2C and B2B email programs, utilizing Salesforce Marketing Cloud. This role is responsible for the end-to-end execution of email campaigns targeting existing customers and prospects. The successful candidate will work closely with in-house business partners and external agencies to develop, implement, and analyze strategic email marketing initiatives that support our line-of-business objectives. This role involves managing email lists, ensuring compliance with regulations, and optimizing email channel usage through strategic automation and tools.
The Day-to-Day:
- Use insights from data analysis to optimize future email marketing strategies and tactics.
- Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.
- Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and best email practices.
- Scale and improve email campaign performance through automation, journey building, and triggered campaigns.
- Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.
- Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
- Collaborate with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
- Compliance & Regulatory Review Process & Documentation
- Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Qualifications:
- 6 years of email marketing management experience
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field preferred.
- Marketing background, with preferred copywriting experience.
- Proven experience in managing B2C and B2B email marketing programs using Salesforce Marketing Cloud.
- Strong background in email campaign management, list segmentation, and data analysis.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.
- Strong problem-solving skills and attention to detail, with a focus on optimizing campaign performance and achieving strategic objectives.
Pay Rate:
- $55.00 to $60.00 /hr
Job Type: Full-time
Pay: $55.00 - $60.00 per hour
Benefits:
- Health insurance
Application Question(s):
- Do have email marketing experience utilizing Salesforce Marketing Cloud?
- Have you managed B2C and B2B email marketing?
Work Location: In person
Salary : $55 - $60
