What are the responsibilities and job description for the Email Marketing Manager position at Excel Partners, Inc?
Southington, CT based company looking to hire a temporary Email Marketing Manager
- Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.
- Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
- Scale and improve email campaign performance through automations, journey building, and triggered campaigns.
- Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.
- Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
- Collaborates with other channel owners, stakeholders in marketing, analytics, IT, to create customer lifecycle journeys that are scalable, automated, personalized, and multi-channel.
Compliance & Regulatory Review Process & Documentation
- Work closely with legal and compliance teams to ensure compliance with all regulations, policies, and procedures.
Skills and Responsibilities Required
- Marketing background, with copywriting experience preferred.
- Exceptional communication, problem solving and project management skills.
- 6 years in direct marketing, email marketing.
- Candidates with advanced degrees (Associates, Bachelor’s, and/or Master’s) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.
- Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
- Self-motivated and resourceful, thrives in a dynamic, changing environment.
- Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.
IND1
Job Types: Full-time, Temporary
Pay: $45.00 - $60.00 per hour
Expected hours: 40 per week
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Southington, CT 06489 (Required)
Ability to Relocate:
- Southington, CT 06489: Relocate before starting work (Required)
Work Location: In person
Salary : $45 - $60
