Email Marketing Manager

job summary:

Job Overview

This temporary role is responsible for the end-to-end management of B2C and B2B email programs for marketing and servicing, targeting existing customers and prospects using Salesforce Marketing Cloud. Collaborate with in-house business partners and external agencies to conceive, execute, and report on strategic execution of consumer and commercial campaigns in the email channel supporting line-of-business strategic objectives.

location: Bristol, Connecticut

job type: Contract

salary: $50 - 55 per hour

work hours: 9am to 5pm

education: Bachelors



responsibilities:

• Plan, develop and implement email campaigns to line of business clients that factor in the full customer journey across all channels, drive customer and prospect engagement and improve conversions.
• Develop email marketing plans, tactics, and testing for one-time and on-going campaigns with internal and external partners leveraging previous campaign experience, competitive research, and email best practices.
• Scale and improve email campaign performance through automations, journey building, and triggered campaigns.
• Comfortable representing email marketing team in meetings to report on campaigns and provide strategic advice.
• Ensure accuracy of list data and its sources, data integrity, segmentation, timely scrubs of opt-outs, targeting logic, and dynamic content.
• ess.

qualifications:

• Marketing background, with copywriting experience preferred.
• Exceptional communication, problem solving and project management skills.
• 6 years in direct marketing, email marketing.
• Candidates with advanced degrees (Associates, Bachelor's, and/or Master's) preferred, yet a High School diploma or GED is required. Candidates with some combination of coursework and experience, or else extensive related professional experience, are eligible for consideration.

skills:

• Must have experience using Salesforce Marketing Cloud in a B2C and/or B2B environment managing campaigns & journeys.
• Self-motivated and resourceful, thrives in a dynamic, changing environment.
• Consistent results in a fast-paced, evolving environment with ability to multi-task and prioritize.
• Excellent oral, written communication, interpersonal and presentation skills.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.


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