BASIC FUNCTION:

Support staff in the development of communication materials and multimedia products. Assist in the timely and accurate dissemination of information to District stakeholders and the community.  

REPRESENTATIVE DUTIES:

The duties listed below are just the essential duties of this class. The omission of specific statements of duties does not exclude any related duty from the position, as long as the assigned work is similar in course and scope to this class concept. Furthermore, more general duties may be reasonably extrapolated from any specific duty statement listed below. 

• Support in the development and design of digital, web, and print marketing materials
• Assist in the preparation and distribution of press releases 
• Provide both technical and editorial website support, updating content, and publishing news stories in social media sites such as Facebook, Twitter, Instagram, and LinkedIn
• Presentation and report development and design, including PowerPoint and Canva;
• Copywriting and editing, including developing original content under direction and editing from multiple contributors;
• Event planning and preparation
• Coordinating special projects and community outreach 
• Create and update media talking points 
• Post updates to the department's Intranet 
• Creating and updating resource material 
• Interacting with other governmental and community-based organizations
• Utilizing online metrics tools (such as Google Analytics) to report on statistics for websites, social media sites, email campaigns, and online advertising;
• Assist with general administrative tasks as needed

INITIAL/MINIMUM QUALIFICATIONS:

EDUCATION AND EXPERIENCE

• Applicants must currently be enrolled in an accredited college/university majoring in Public Relations, Political Science, Marketing, Communications, Journalism or related fields. 
• Recent graduates who have completed their degree in one of the above fields are also eligible to apply.
• DMV – Valid CA Class C Driver’s License

KNOWLEDGE, SKILLS, ABILITIES AND WORKING CONDITIONS:

Knowledge

• Firm grasp of social media tools and platforms including Facebook, Instagram, Twitter, etc.
• Completed or working toward a college degree (junior level and up), preferably in a related field

            (e.g., English, Marketing/Communications, Advertising or Public Relations)

• Understanding of the basic principles of public relations and/or marketing
• Must be computer literate (knowledge of word processing, PowerPoint, Excel, etc.)
• Proficient in Canva, Adobe InDesign, Publisher, and Photoshop
• Knowledge of HTML, website content management and graphic design
• Developing/sharing videos via social media
• Basic research and analysis

Skills

• Excellent written and oral communication skills
• Exceptional customer service & community engagement
• Strong organizational skills and attention to detail
• Demonstrates initiative and ability to work independently 

Abilities

• High level of computer literacy and ability to learn new technology quickly
• Ability to communicate with and relate well to others 
• Capacity to work collaboratively with others
• Ability to prioritize responsibilities and meet deadlines

OTHER REQUIREMENTS:

TIME COMMITMENT 

• Minimum 10 hours per week up to 30 hours per week. 
• Ability to schedule the maximum hours/duration listed for the internship to gain a more in-depth experience. 

BENEFITS AVAILABLE TO INTERN 

WORKING CONDITIONS       

 ENVIRONMENT:      

  • Office environment.      

  • Driving a vehicle to conduct work. 

PHYSICAL DEMANDS:

 • Dexterity of hands and fingers to operate a computer keyboard. 

• Hearing and speaking to exchange information in person or on the telephone. 

• Seeing to read a variety of materials. • Sitting for extended periods of time. 

• Lifting, carrying, pushing and pulling light objects.

• Bending at the waist, kneeling or crouching to file materials.