Membership Sales Advisor and Golf Lounge Manager

POSITION OVERVIEW

The Membership Sales Advisor / Golf Lounge Manager plays a key role in the club’s and company’s overall success by:

• Achieving and exceeding membership sales and revenue goals and selling ancillary services;
• Managing the golf program positively impacting member retention and revenue generation by assisting and implementing golf programming that is of superior quality, producing customer satisfaction, and building community within the club;
• Advising members and guests on programs that will help them meet their long and short term health and fitness goals;
• Providing members and guests with top-notch service and enhancing their sense of belonging and community within the club;
• Participating in the formulation and implementation of marketing related functions and strategies that create membership leads, engage prospective and current members in the club’s products and services, build member loyalty, and optimize marketing ROI.
• In addition to the primary roles and responsibilities described within, each member of the Membership Team embraces and follows the guidelines outlined in our Service Standards and plays a vital role in the success of the department, club, and company. Members of the Membership Team always represent the company while they are in the club and must maintain a professional manner in dealing with fellow staff, members, and guests. They must display a helpful and positive attitude and assist other departments when necessary.

KEY RESPONSIBILITIES

1.) Achieve financial performance results through the generation of new memberships and ancillary service sales and member retention.

Membership and Ancillary Revenue Sales

• Achieve or exceed individual membership sales goals by generating referrals, converting inquiries into appointments and following up with and closing prospects.
• Implement and adhere to all steps of the club’s sales process including assessing the needs of prospective members, providing a value based presentation of the Lynx brand, programs and services, leading an enthusiastic and informative tour, presenting membership/service options and prices and closing sales.
• Follow-up with people that do not join.
• Actively develop leads through a variety of activities including telephone, Internet and community outreach and partnerships, corporate visits, referrals and special events.
• Utilize the lead tracking system to manage sales leads and member service and ensure all data related to prospects and members are inputted correctly and in a timely manner.
• Develop a Daily Action Plan (DAP).
• Create and submit membership sales reports as needed on a timely basis.
• Complete and submit all new member paperwork before leaving the club the day the member joins. For phone joins, complete all required paperwork within 72 hours of the join.
• Attend and participate in department and company meetings, member functions and outside marketing events.
• Know your competition and use that information to make suggestions or changes that enable your club to be “best in class” and achieve results.
• Act as the lead sales person related to large company/organization/residential sales.

• Help integrate new members into the club by scheduling new member complimentary sessions at the point of sale and following up with them in timely increments in the first 90 days and throughout their membership.
• Create and deepen relationships with members and enhance their sense of belonging and community within the club by reaching out to “your” members in person and by phone and email.
• Develop and implement member communications initiatives that increase member retention and satisfaction and participation in revenue producing services.

2.) Overseeing the operations of the golf lounge on a day-to-day basis and ensure it is consistently presentable, organized, and functioning properly.

· Provide strong customer service to our community through timely and professional administrative communications and enhance our members’ sense of belonging by creating an exceptional in-club experience and fostering strong golf member relations.

• Manage and support the front desk team on all golf-related topics on a day-to-day basis, including but not limited to:
• Front desk team training on golf simulator maintenance and functionality, event processes, golf booking policies,
• General upkeep of the lounge (clubs and tees organized at each bay, fridge stocked, desk area is tidy, layout of the furniture is correct, etc.),
• Golf event liaison, ensuring all events/bookings are set up and run smoothly with staff working if not on shift,
• Golf and fitness membership sales.
• Implement strategic planning efforts within the golf department to assist the team with goals by staying current with trends and initiatives.
• Management of entire golf lounge experience, maintaining functioning golf simulator equipment and ensuring issues are fixed promptly, as well as safety, cleanliness and good working order of all things related to golf.
• Meet individual revenue goals and contribute to the overall financial success of the department, club, and company.
• Work in partnership with the other members of the Lynx team and contribute to the efficient running of the day-to-day operations of the department and club (organizational/administrative work for management and front desk team).
• Golf lesson sales assistance and management of golf pro calendars.

3.) Participate in the development and implementation of marketing strategies that position Lynx to meet strategic membership goals, driving corporate efforts.

3.) Create a customer service focused environment that is friendly, welcoming, and supportive, creates raving fans and seeks to provide members and guests with exceptional experiences (see Service Standards for more details).

4.) Contribute to the effective and efficient running of the day-to-day operations of the club and company. Employee responsibilities are subject to change at any time.

• Enhance the Lynx brand by representing the company internally and externally in a variety of brand building activities.
• Provide ideas and feedback regarding sales promotions, the website and traditional and digital advertising.
• Work as part of a team to execute advertising and sales promotions, and serve as team leader on specific campaigns.
• Participate in creating high visibility and public awareness through partnerships and event opportunities.
• Provide ideas and feedback about internal and external communications and create and disseminate emails targeted to members and prospects about promotions and programs.
• Ensure superior customer service by sustaining a culture, through actions and example, wholly committed to listening to members and guests, understanding their needs, and exceeding their expectations.
• Deal with member issues proactively, “own” member problems that come to your attention and solve those issues within a 24-hour period.
• Handle member freezes, upgrades and cancellations, always doing your best to “save” a membership whenever possible.
• Adhere to the guidelines set forth in our Service Standards.
• Work as part of the overall team by respecting, supporting, and encouraging your co-workers, pitching in and assisting co-workers and other departments when necessary, and approaching challenges in a creative, positive, and team centered manner.
• Maintain an active and working knowledge of Lynx’s services and promotions.
• Be proficient in all club software systems.
• Follow all club policies and procedures.
• Remain up-to-date on all individual, department and company communications by reading and responding to all individual and departmental emails.
• Attend all meetings, special events and education sessions to learn and provide feedback and share ideas on improving and building all aspects of the business.
• Contribute to maintaining club-wide standards of cleanliness.

5.) Perform other duties as required.

EXPERIENCE, KNOWLEDGE, EDUCATION

• A track record of sales success and leading and managing a team in a sales environment focused on attaining revenue and unit goals.
• Driven, hungry and determined, always willing to work hard and lead by example- team player who approaches challenges in a creative and positive manner.
• A passion for health and wellness and the ability to influence people in overcoming their obstacles to exercising, joining a fitness club, and in making lifestyle changes.
• Knowledge of and passion for game of golf, prior experience in a golf-related role preferred.
• Enjoys networking and building relationships - comfortable on the phone and doing in-person outreach throughout the community.
• Commitment to providing top-notch customer service and some experience working in a fast-paced customer service role.
• Computer-savvy and proficient in using programs such as HubSpot, Microsoft Office, and database management software.
• Bachelor’s degree.

Job Benefits:

• A competitive salary plus bonus potential;
• Free fitness club membership and discount on club services;
• Health insurance contribution;
• Paid vacation, sick and personal time;
• A fun work environment.

Job Type: Full-time

Benefits:

• Health insurance
• Paid time off

Schedule:

• Day shift
• Evening shift
• Every weekend
• Monday to Friday
• Morning shift
• Night shift
• Rotating weekends
• Weekends as needed

Work Location: In person