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MS Walker Brands Regional Sales Specialist (South & West Florida)

M.S. Walker, Inc.
Boca Raton, FL Full Time
POSTED ON 1/16/2025
AVAILABLE BEFORE 2/13/2025

M.S. Walker has an immediate opening for a Regional Sales Specialist for the MS Walker Brands. Join our efforts and be part of the team that takes this portfolio's market impact to the next level!


Information regarding the brands represented can be found at:

http://www.mswalker.com/national-brands/

https://www.mswalker.com/nationalspirits


Also, on Instagram at:

@mswalkerbrands


Responsibilities:

Sales / Trade Engagement / Education

  • Achieve sales success:
  • Visit 75 a minimum of accounts on a monthly basis
  • Daily interactions with key decision makers
  • Cultivate and curate "partner" accounts
  • Make new retail and on-premise volume placements (features and permanent)
  • Selling in and merchandising retail displays in existing and new retailers
  • Activate each brand's cocktail strategy at retail and on trade
  • Achieve competitive brand adjacencies at retail for existing and new placements
  • Achieve in service volume cocktail placements in the on-premise channel
  • Merchandise current and new placements with the most up to date point of sale materials.
  • Follow up to train staff on DNA, provenance, features and benefits of the MSWB portfolio
  • Follow up to conduct consumer events, seminars and tastings in key accounts
  • Serve as regional facing product knowledge expert for the portfolio; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality
  • Educate consumers, trade, and distributor/broker partners on benefits of the MSWB Portfolio
  • Contribute to social media content that documents the MSWB's impact in the regional community
  • Support and work with sales teams at distributor in the market, at meetings and events
  • Create and manage agenda for MSWB Brand team and brand owner/dignitary market work, events etc.

Events

  • Support retail, on-trade and consumer shows as required; attend the brand's presence and other events in core markets
  • Minimum of 4 in store tastings a month between Thursday afternoon and Sunday afternoon

Reporting

  • Provide monthly recaps of all activities
  • Track KPIs, sales and reach goals regularly
  • Report markets trends and competitor activity


Requirements

Who you are: The ideal candidate will possess the following knowledge, skills and abilities to be successful in this role:

  • An Entrepreneurial Mindset!
  • High Energy & Enthusiasm - Be a motivated self-starter who can work on a very small team as well as independently
  • Possess excellent time management and organizational skills
  • Excellent communication and selling skills (oral and written)
  • Must be 21 years of age or older at the time of application
  • Must live in the assigned territory area
  • Minium Bachelor's Degree or higher
  • Minimum of 5 years professional experience in alcohol beverage sales
  • Knowledge of wholesale distribution and operations
  • Reliable transportation
  • Able to regularly work during evenings and weekends
  • Strong interpersonal skills required
  • Microsoft Office and Google Suite proficiency
  • Desire to work in a fast-paced, growing company
  • Strong relationships in both the independent off and on-premise channels.
  • Deep knowledge of spirits and cocktail development. Experience as a bartender creating craft cocktails
  • Natural and charismatic storyteller, with strong public speaking skills, who has a passion for sharing their cocktailing tales with others
  • Credibility with the on-trade is essential; be part of that community with existing network, bartender groups, presence and respect within the community of gatekeepers
  • Excellent written and verbal communication skills, including writing and delivering presentations
  • Deadline-oriented self-starter who is proactive and holds self to high standard of work quality
  • Ability to interface with the distributor personnel
  • Strong and active social media presence
  • Works well independently and is a problem solver
  • Ability to travel throughout territory


Benefits

We offer a Comprehensive Benefits Plan that includes the following:

  • Medical & Dental Insuranc
  • Vision Coverage
  • Paid-Time-Off Program
  • Fidelity Investments 401k
  • Disability, Life, Accident & Illness Insurance Packages
  • Discounted Fitness Memberships
  • Free & Discounted Work/Life Resources
  • Career Advancement Opportunities
  • On-Demand Professional & Leadership Development Through M.S. Walker University


Who we are:

Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people - our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.


Mission Statement:

Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.

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