What are the responsibilities and job description for the SVP of Consumer Insights, Marketing, and Analytics position at Macmillan Learning?
Description
Macmillan Publishers is seeking an innovative and results-driven SVP of Consumer Insights, Marketing, and Analytics. The ideal candidate will lead our corporate team and collaborate with divisional marketing and corporate support groups to drive our organization's strategic evolution in consumer engagement, early and rapid reaction to trends, advertising, audience development, and all aspects of data-focused performance marketing.
The ideal candidate will be adept at harnessing data and automation to develop consumer insights, streamline marketing processes, and increase sales. Their experience with advanced analytics, data science, and technological innovations in marketing will be instrumental in increasing the discoverability of our books and continuing to find new and effective ways to reach our readers.
What you'll do :
- Develop and drive use of a robust analytical framework to anticipate and meet consumer needs, translating complex data insights into actionable marketing strategies that resonate with target audiences.
- Drive collaboration across the organization to ensure that all imprints have the tools, data and understanding of best practices they need to develop email, social and retail ad campaigns that maximize engagement and drive conversion.
- Leveraging data analytics and tracking KPIs, you will work with our corporate teams and imprints to continually optimize our strategies and tactics and identify opportunities for improvement. Your deep understanding of social media trends, retail platforms and rapid identification of algorithm changes will enable us to stay ahead of the curve, allowing our marketing teams to make data-informed adjustments to our tactics in real-time, ensuring the highest engagement and conversion.
- Develop a deep understanding of our audience segments and communities across the organization, use analytics and tools to develop targeting strategies, tailoring our messaging and campaigns to different reader demographics and interests. Your expertise will ensure that we are not just reaching a wide audience, but the right audience, connecting more deeply with our readers and driving sales.
- With a deep understanding of online retail environments, especially Amazon, you will guide our marketing teams on optimizing our campaigns and presence on these platforms, leveraging analytics to increase discoverability and conversion.
- Champion the exploration and adoption of new technologies in digital marketing, including AI-driven and programmatic advertising, and automated process to improve scalability, precision, and speed in responding to consumer trends and market opportunities.
Ideal Qualifications :
This role will have an annual salary of $190k-$240k.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany. Holtzbrinck Publishing Group's publishing companies include prominent imprints around the world that publish a broad range of award-winning books for children and adults in all categories and formats.
U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children's Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. In the UK, Australia, India, and South Africa, companies in the Holtzbrinck Publishing Group publish under the Pan Macmillan name. The German publishing company, Holtzbrinck Deutsche Buchverlage, includes among its imprints S. Fischer, Kiepenheuer & Witsch, Rowohlt, and Droemer Knaur.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity / expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective. We believe that the best companies reflect the incredible diversity in viewpoints, backgrounds, and identities of the world in their staffs, and are committed to inclusive hiring across departments and levels. The successful candidate for this position will be an employee of Macmillan Publishing Group, LLC.
Salary : $190,000 - $240,000
