What are the responsibilities and job description for the Macmillan is hiring: Associate Marketing Manager, Social Media and Advertising i position at Macmillan?
Associate Marketing Manager, Social Media and Advertising
Job Category : Audio
Requisition Number : ASSOC002883
Posted : October 17, 2024
Employment Type : Full-Time
Location
120 Broadway
New York, NY 10271, USA
Description
Macmillan Audio seeks an Associate Marketing Manager, Social Media and Advertising, to oversee our social media and advertising plans. This role will be responsible for the strategic direction and execution of our social media channels, oversee our influencer program, and work with stakeholders on other social media initiatives. The position will also strategize and execute all self-serve advertising campaigns as well as advise on other advertising opportunities. The ideal candidate will be a combination of creative and data-driven, creating interesting content and using results to inform decisions.
What you'll do :
- Develop and oversee strategy and direction for Macmillan Audio owned channels (Instagram, TikTok, Facebook, X, YouTube, and future outlets)
- Maintain and implement social media calendar and posts
- Oversee and maintain our direct creator / influencer relationships
- Stay current on social media and book publishing trends
- Develop and oversee Macmillan Audio’s advertising strategy
- Execute all self-serve advertising campaigns and devise tests to continuously improve our results
- Explore new outlets and stay on top of the ever-changing advertising landscape
- Optimize and analyze results, disseminating through written recaps, presentations in meetings, etc.
- Work with sister imprints to align on advertising strategies to maximize efforts and budgets across formats
What you'll bring :
Ideal Experience :
This role will have an annual salary of $60,000 - $65,000.
Macmillan Publishers is the U.S. trade company that is part of the Holtzbrinck Publishing Group, a large family-owned group of media companies headquartered in Stuttgart, Germany.
We are an Equal Opportunity Employer. We are actively seeking job applicants who reflect a broad representation of differences, including race, ethnicity, religion, sex, sexual orientation, gender identity / expression, physical ability, neurodiversity, age, family status, economic background and status, geographical background and status, and perspective.
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Salary : $60,000 - $65,000
