Senior eCommerce Brand Manager

Company Description

Madcraft is an award-winning creative digital agency specializing in brand work, web & app development, and performance marketing. Since 2017, we have been known for digital innovation, design excellence, and performance-first marketing. Alongside delivering exceptional results for our clients, we are now expanding our focus on building and growing our own portfolio of internal eCommerce brands.

Role Description

Madcraft is seeking a Senior eCommerce Brand Manager with a proven track record of owning or directly managing successful eCommerce brands, particularly in the consumer goods space. This role is pivotal to our company’s growth as we expand into building and scaling our own eCommerce ventures.

The ideal candidate will bring a strategic mindset, a deep understanding of consumer behavior, and hands-on experience in eCommerce management. You will lead the development and execution of strategies to grow our brands, focusing on revenue, market presence, and customer satisfaction. If you’re a self-starter with a passion for consumer goods and a desire to drive meaningful impact, we’d love to hear from you.

Key Responsibilities

• Brand Strategy: Define and execute strategic plans for Madcraft’s internal eCommerce brands, focusing on growth, market differentiation, and customer engagement.
• Operations Management: Oversee the day-to-day management of the eCommerce brands, including inventory, fulfillment, and customer support processes.
• Performance Marketing: Collaborate with the performance marketing team to develop and execute data-driven campaigns across paid search, social, email, and other channels.
• Analytics & Reporting: Track, analyze, and report on key metrics, such as revenue growth, customer acquisition costs, and lifetime value, to inform decisions and optimize performance.
• Product Development: Identify and recommend new product opportunities based on market research, trends, and customer feedback.
• Team Collaboration: Work closely with Madcraft’s creative, performance, and development teams to ensure seamless execution of initiatives.
• Customer Experience: Ensure a seamless and high-quality shopping experience for customers, from the website to post-purchase interactions.
• Trendspotting: Stay informed about industry trends, emerging technologies, and best practices to keep Madcraft’s brands ahead of the curve.

What We’re Looking For

• Proven experience in owning or directly managing successful eCommerce brands, with a focus on consumer goods.
• Expertise in eCommerce platforms (Shopify, BigCommerce, WooCommerce, or similar) and familiarity with marketplace integrations (e.g., Amazon, eBay).
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Experience in performance marketing and understanding of digital advertising channels.
• Exceptional organizational and project management skills, with the ability to handle multiple priorities effectively.
• A creative and entrepreneurial mindset with a passion for consumer goods and brand-building.
• Knowledge of inventory management, logistics, and fulfillment best practices.
• Strong interpersonal and communication skills, with a collaborative approach to problem-solving.

The Perks of Working with Us

We love our business and want you to feel the same. At Madcraft, we promise to support your growth and success through on-the-job training, development, and a collaborative culture. As part of our team, you’ll benefit from:

• Competitive salary and structured career development plan.
• Health benefits and 401(k) plan.
• Remote & flexible working provisions.
• Bonus and growth incentives.
• Regular training, workshops, and professional development opportunities.
• The opportunity to work on exciting new ventures and build something extraordinary from the ground up.

To Apply

If this role excites you, we’d love to hear from you. Please apply directly here on LinkedIn.