Sr. Manager, Digital & Conversion Rate Optimization (CRO)

Made In is the leader in the digitally-native kitchen space. We bring Chef expertise and centuries-old cookware manufacturing techniques to craft professional-quality kitchen tools for the home and professional cook. We are backed by some of the best Chefs in the world and have been featured in publications and shows such as the TODAY Show, NY Times, Fast Company, Business Insider, and more. 

We’re seeking a Sr. Manager, Digital and CRO who is committed to helping us build a best-in-class eCommerce experience for our customers. As a direct-to-consumer, digitally native business, we strive to build engaging, immersive mobile & web experiences that best represent our brand values: Hospitality First, Performance Obsessed, Intentionally Inclusive, Radically Accountable and Never Done.

As Sr. Manager, Digital & CRO, you will be responsible for overseeing our CRO program, supporting our overall digital roadmap, and executing to hit ambitious growth goals. The ideal candidate brings a test-driven mindset to your process and is deeply rooted in analytics and customer behavior. You’ll lead the work for a cross-functional team, working on a modern, headless eCommerce tech stack to deliver a delightful experience for our customers.

If you can thrive in a nimble environment  — and have natural initiative, curiosity, plus a sense of humor — then you might be a great fit at Made In.

In this role you will work regularly with our engineering and UX team, site merchandisers, brand & performance marketers and the leadership team. You’ll be a senior individual contributor on the team, and will report directly to our Senior Director, eCommerce.

*The Made In headquarters is based in Austin, TX. Austin candidates preferred or those willing to relocate.

Responsibilities:

• Oversee CRO Program: Develop a high-velocity Conversion Rate Optimization strategy that allows for running multiple tests simultaneously, focusing on rapid iteration and consistent learning. Manage a backlog of experiments and work closely with the team to prioritize high-impact tests that can drive significant improvements in aRPU, conversion rates and AOV.
• Roadmap Prioritization & Execution: Support the creation of the product vision, goals, and roadmap and manage a dynamic and evolving product backlog, prioritizing and A/B testing new ideas. This may mean: synthesizing new feature requests, working with site merchandisers to drive improvements to our content management system, partnering with marketing on landing page optimization, helping UX designers on competitive analysis, and using behavioral or survey data to understand users and ideate further. Be able to synthesize input to determine what should and should not be prioritized.
• Champion User Experience: Partner with engineering and product design to build a product that delights our users and solves their problems. 
• Oversee Product QA: Be a functional expert on our Shopify storefront. Lead QA testing & delivery ensuring that all releases are properly tested and documented.
• Monitor Analytics: Monitor site funnel, feature engagement and overall sales performance. Use data to make data informed decisions. Define, measure, and evaluate success metrics to communicate the impact of product efforts.
• Conduct Research: Keep a pulse on the eCommerce space. Conduct competitive analysis, evaluate other retailers, and stay informed on the industry and evolving technologies in this space.

About You:

• 5 years experience in a B2C/DTC ecommerce environment, preferably running Shopify stores
• 5 years of product management, project management, and/or digital experience
• Analytical with a test-and-learn mindset 
• A track record of building exceptional products that delight your users and produce clear results and business impact
• Demonstrated ability to lead projects affecting many functions, including product, engineering, finance, compliance, and support. Ability to direct major cross-functional initiatives with effective prioritization and influence
• Experience collecting both internal and external customer feedback and requests, empathizing with their challenges and opportunities, and prioritizing roadmaps to optimize results

Preferred Skills:

• Experience with eCommerce platforms e.g., Shopify Plus, Commerce Cloud, etc.
• Experience with Web Analytics tools e.g. GA4, Heap, Fullstory, etc.
• Experience with Content Management Systems e.g., Sanity, Contentful, etc.
• Experience with A/B Testing Options e.g., Server Side, Optimizely, etc.
• Experience with Google Tag Manager and third party data platforms

Benefits We Offer:

• Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans) and free and discounted cookware
• A people-centric workplace with flexible time off
• A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen

Made In is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Made In makes hiring decisions based solely on qualifications, merit, and business needs at the time.