What are the responsibilities and job description for the Communications & Marketing Associate position at Madison Avenue BID (Business Improvement District)?

Job Description

The Madison Avenue Business Improvement District (BID) is seeking a highly motivated Communications & Marketing Associate with exceptional writing, speaking, and digital content-creation capabilities. The individual will help highlight Madison Avenue on the Upper East Side as one of the world’s leading shopping & hospitality destinations, and promote the galleries, restaurants, hotels, spas and fashion, jewelry and home decor brands that operate within our district. The candidate shall serve as a “voice” of Madison Avenue across and within digital content, and be an integral & cooperative part of the daily operation of our organization in fulfilling its many responsibilities to its constituents.

The Madison Avenue BID is a not-for-profit, public / private partnership dedicated to the stewardship of district, and provides supplemental public safety and sanitation services, capital improvements, marketing & promotion and advocacy services for its member businesses and the community.

The candidate shall :

Act as support for Madison Ave BID President to promote activities, events and participation by all BID retailers and business owners;
Help create strategic brand and seasonal marketing strategies with a 360 approach and implementation;
Partner with retail leadership to help promote and execute best in class programming and events on Madison Avenue, and encourage businesses to participate in our programming & utilize our uniformed services;
Cultivate relationships with store managers and the marketing teams representing Madison Avenue retailers and identify ways to collaborate;
Develop and execute social media & direct-to-consumer newsletter campaigns, and grow following, engagement and awareness;
Research and produce new content as well as shoot and edit new photo / video content;
Regularly update content, including business listings and photography, on the Madison Avenue BID’s website and mobile app;
Monitor the company's social media & WhatsApp accounts and offer constructive interaction with users;
Track website metrics using Google Analytics and provide recommendations;
Create monthly reports for each platform;
Maintain constituent contact databases;
Research and monitor activity of company competitors’ social media channels;
Assist on the ground at BID-sponsored special events & activations;
Provide general constituent services & office support, including, but not limited to : contacting city agencies regarding various street conditions, engaging with BID uniformed personnel to solve problems, aid in answering office phones;
Other duties as assigned.

Preferred Qualifications

Ability to work independently, deal with ambiguity, and meet deadlines in a fast-moving, results-driven environment;

Manage multiple projects at a time and ability to organize details and complete projects in a timely manner;

Knowledge of & strong interest in luxury fashion & hospitality brands, commercial real estate, and public spaces;

2-4 years of experience in the digital space, and professional engagement in using social media platforms (i.e. Instagram, Facebook, X, TikTok, YouTube, etc.);

Well-versed in digital media and social media metrics and monitoring tools;

Experience in successfully creating and managing strategic social marketing projects;

Experience with SEO;

Exceptional oral, written, and interpersonal skills;

Keen interest in and knowledge of social media platforms and other communications tools; passion for storytelling and / or news reporting using digital media. Experience with paid social media advertising. Knowledge of Facebook's advertising platform is required;

Experience with search engine marketing and Google AdWords;

Strong creativity and critical thinking skills; personal enthusiasm and individual initiative;

Basic graphic design skills, basic photo and video editing skills;

Highly proficient in MS Word, Excel and PowerPoint;

Bachelor’s degree from an accredited college in marketing, communications, journalism, business, urban planning, or a closely related field.

The Madison Avenue B.I.D. is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. We make all employment decisions without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin / ancestry, citizenship, physical / mental disability, military status or any other basis prohibited by law.

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Communications & Marketing Associate

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