What are the responsibilities and job description for the Director, Consumer Marketing position at Madrigalpharma?
About Madrigal : Madrigal is a biopharmaceutical company pursuing novel therapeutics for non-alcoholic steatohepatitis (NASH), also known as metabolic dysfunction associated steatohepatitis (MASH). Our first therapy, Rezdiffra (resmetirom), was granted accelerated approval by the U.S. Food and Drug Administration (FDA) for the treatment of adults with NASH with moderate to advanced liver fibrosis (consistent with stages F2 to F3 fibrosis) and is being studied in a Phase 3 trial for the treatment of NASH with compensated cirrhosis.Role Overview : Director, Consumer MarketingThe Director, Consumer Marketing (NASH) will be a critical member of the U.S. Marketing team and Commercial team at Madrigal focused on building and executing a robust marketing plan for Consumers and other key customers. This is a truly unique opportunity to shape a nascent but dynamic NASH (nonalcoholic steatohepatitis) marketplace for the first-to-market therapeutic with blockbuster aspirations.In partnership with the Vice President, Consumer Marketing and other Directors, Consumer Marketing, this individual will champion Consumer Marketing efforts to support the ongoing successful US commercial launch of resmetirom. Specifically, this role will be responsible and accountable for workstreams related to (but not limited to) digital marketing, media, including television marketing, planning, and delivery, and other strategic and operational efforts from inception (tactical strategy) to optimization (analytics), across multiple target consumer audiences.With support from full-service creative and media agencies, this role will be required and empowered to translate brand strategy into detailed project plans, create actionable project scopes, effectively manage budgets and timelines needed, and deliver high-impact outputs while aligning with key cross-functional partners and solving business challenges with fit-for-purpose solutions.Position Responsibilities : Partner closely with Consumer Marketing Vice President, agency teams, and marketing members to design, execute and measure consumer marketing strategies and tactics for resmetirom aligned to brand strategy, positioning, targeting, and messaging and meet all FDA regulations and standards.Responsible for supporting and executing key aspects of an integrated, multi-channel Consumer-directed product promotional plan / mix across personal (point of care) and non-personal channels to drive Consumers through the awareness / adoption funnel to generate resmetirom demand at launch and beyond.Involvement and collaboration with other critical workstreams may include (but not limited to) branded consumer materials, disease state education efforts, corporate affairs, market access & patient support services, operational needs (print vendors, email / CRM platform management, Veeva), etc.Leverage market research insights and evaluate promotional effectiveness using KPIs / metrics in partnership; adjust tactics / content as needed based on insights.Effectively collaborate to ensure alignment and success with cross-functional partners including Market Research, Analytics, Corporate Affairs, Patient Services, Medical Affairs, Regulatory, Legal, Compliance, Market Access, etc.Proactively identify new tactical ideas and / or vendors based on evolving customer needs and market dynamics to elevate brand competitiveness, abilities, and performance.Leads agency partners, manages promotional budgets and evaluates brand performance to ensure appropriate resource allocation and timely delivery within financial constraints.Qualifications and Skills Required : Extreme business ownership mentality and capability is required – purposeful decision making, strong strategic and analytical skills, effective planning / project management skills, attention to detail, flawless execution, proactively identifies needs or issues, etc.Demonstrated success in navigating and solving strategic, operational, organization and marketplace business challenges with fit-for-purpose approaches from inception to execution is required.Depth and breadth of marketing experiences in terms of channels, stakeholders, disease states, business models, etc.Superb communication and cross-functional partnering skills with capability to influence without authority (medical, legal, regulatory, PRC / MLR committee, leadership, agency, etc.).Desire to grow and develop professionally to gain more responsibilities resulting in greater organizational impact.Ability to execute and thrive in urgent business environments.Ability to translate clinical data as appropriate into compelling and easy to understand consumer communications.Strong analytical skills & ability to translate market research into actionable strategies & tactics.Some travel is required – not more than 20% of the time.Education and Experience : Bachelor's Degree, MBA preferred.Candidate must have at least 5-7 years of biopharmaceutical marketing experience.At least one specialty launch experience within the past 5 years.Robust experience in digital / non-personal promotion and customer analytics.Robust experience developing media plans, including linear TV.Experience in smaller company (or team) environments is a plus.Required to be in office 3 days per week (Conshohocken, PA or Waltham, MA).Compensation : Base salary is determined by several factors that include, but are not limited to, a successful candidate's qualifications, skills, education, experience, business needs, and market demands. The role may also be eligible for bonus, equity, and comprehensive benefits, which include flexible paid time off (PTO), medical, dental, vision, and life and disability insurance.Madrigal is an Equal Opportunity Employer. All employment is decided on the basis of qualifications, merit, and business need. Applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex gender identity, sexual orientation, national origin, age, disability, protected veteran or disabled status, or other characteristic protected by applicable federal, state, or local law.#J-18808-Ljbffr
