Social Media Manager, Kristen Ess

#MaesaMagic  

Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with in-house marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide. 

We are looking for a skilled & passionate Social Media Manager with proven experience in consumer goods (beauty preferred) to join our marketing team. As our Social Media Manager for Kristen Ess, you are responsible for defining strategies and building annual social marketing plans by understanding the consumer’s needs, customer and competitive landscape, social media metrics and market dynamics. This role will work closely with our retailer and key customer teams to ensure success and growth across the brand. This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders and senior leaders in the company.

The Social Media Manager will report to the Director, Brand Management.

This role is based in NYC and you will be expected in office 3 days a week, at minimum. 

Responsibilities

• Lead the development of social strategy in line with brand priorities and objectives across all owned, earned and paid efforts.
• Crafting and executing creative social media marketing plans tailored by platform (including TikTok, Meta, Pinterest, YouTube and emerging platforms) that layer into the larger brand strategy
• Oversee the content calendar creation and on-time execution of social campaigns and tactics, delivering performance analysis to inform channel and creative optimization
• Lead and implement community engagement through proactive and reactive communications
• Manage collaboration and go-to-market processes with key cross-functional partners, and external agencies, fostering an end-to-end process with robust project management skills
• Obsess over product narratives, marketing launches, and social strategies to ensure a culturally relevant, transformative, consumer-centric approach in all marketing efforts
• The ideal candidate will be forward-thinking, creative, attuned to the ever-evolving trends across social and deeply connected to consumer trends and cultural movements that resonate with our audience
• Foster a collaborative, highly creative, and progressive approach that encourages the adoption of new frameworks, templates, and ways of working
• Manage direct report to support with strategy development and execution for all of Kristin Ess Hair social
  
  
  

Qualifications   

• 6 years of experience leading and executing across social media and brand content strategies
• Experience in a consumer facing brand (including agency experience, retail, or related industry); Beauty experience preferred, but not required.
• Advanced marketing knowledge of all major social platforms (Meta, TikTok, Pinterest YouTube), including their products, user behaviors, and commerce capabilities
• Proven experience growing and maintaining brands on social with close ties to brand marketing strategy
• Strong mix of creative and analytical thinking; equally grounded in insights, objectives, and KPIs while driving strong creative point of view and best practices
• Finger on the pulse of culture – obsessed with media landscape and cultural zeitgeist
• Excellent communication skills, persuasive and concise verbal, and written storytelling that can inspire & excite creatives cross functionals to generate and execute big innovative ideas
• Ability to prioritize and manage multiple projects in a fast-paced, deadline-driven environment; ability to pivot adapt plans to changes in the market or with shifts to the brand’s objectives
• Exceptional attention to detail, organizational and communication skills; ability to manage multiple priorities at once
  
  
  

What We Offer  

$100K/yr - $110K/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance. 

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees. 

Our Commitment to You  

At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline.  We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.