What are the responsibilities and job description for the Marketing Manager position at MAFÈ Resources?
Overview
We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate will possess a strong background in marketing strategy, product management, and e-commerce. This role requires a creative thinker with excellent analytical skills who can lead marketing initiatives and drive brand awareness. The Marketing Manager will play a pivotal role in shaping our marketing efforts and ensuring alignment with our business objectives.
Duties
- Develop and implement comprehensive marketing strategies to enhance brand visibility and market share.
- Manage product management processes, including market research, product launches, and lifecycle management.
- Utilize marketing automation tools to streamline campaigns and improve efficiency.
- Oversee e-commerce initiatives, optimizing online sales channels and enhancing user experience.
- Conduct thorough market research to identify trends, customer needs, and competitive landscape.
- Collaborate with cross-functional teams to ensure cohesive messaging across all platforms.
- Prepare and manage the marketing budget, ensuring effective allocation of resources.
- Create engaging content using various software.
- Analyze campaign performance metrics and adjust strategies accordingly to maximize ROI.
Qualifications
- Experience in marketing management or related field.
- Product management principles and market dynamics.
- Marketing automation tools and e-commerce platforms.
- Familiarity with Google Analytics and other research tools for data-driven decision making.
- Excellent budgeting skills with the ability to manage multiple projects simultaneously.
- Proficiency in a variety of creative and marketing software tools.
- Exceptional communication skills, both written and verbal, with a keen eye for detail.
- Ability to work collaboratively in a fast-paced environment while meeting deadlines.
Job Type: Full-time
Pay: $60,000.00 - $80,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- Monday to Friday
Work Location: In person
Salary : $60,000 - $80,000