What are the responsibilities and job description for the Marketing Specialist position at MAFÉ Resources?
Job Summary:
We are seeking a motivated and detail-oriented Marketing Specialist to join our team. In this role, you will manage marketing campaigns, oversee projects, and contribute to brand growth in the heavy machinery or industrial sector. Your creativity, project management skills, and industry knowledge will drive successful execution of marketing strategies and initiatives that enhance customer engagement and increase sales.
Key Responsibilities:
- Campaign Development & Execution: Plan and implement marketing campaigns across multiple channels, including digital, print, and events, to promote products and services.
- Project Management: Oversee marketing projects, ensuring deliverables are on time, within scope, and aligned with company goals.
- Content Creation: Collaborate with the creative team to develop engaging content such as brochures, social media posts, email newsletters, and website updates.
- Market Research: Conduct market analysis to identify trends, opportunities, and target audience insights to inform marketing strategies.
- Performance Monitoring: Track and report on the performance of marketing campaigns, using KPIs and analytics to evaluate effectiveness and suggest improvements.
- Collaboration: Work closely with sales, product development, and external vendors to ensure cohesive marketing initiatives.
- Event Support: Assist with planning and execution of trade shows, customer events, and product launches to build brand presence.
- Budget Management: Manage marketing budgets, ensuring cost-effective use of resources and adherence to financial guidelines.
Qualifications:
- Education & Experience:
- Bachelor’s degree in Marketing, Business, or a related field preferred; equivalent relevant experience will also be considered.
- Minimum of 2 years of experience in marketing, project management, or campaign execution, preferably in the heavy machinery or industrial sector.
- Skills & Competencies:
- Strong project management skills with the ability to prioritize and manage multiple initiatives.
- Excellent written and verbal communication skills.
- Proficiency in marketing tools, such as CRM platforms, email marketing software, and analytics tools (e.g., Google Analytics).
- Creativity and problem-solving abilities to design and implement effective marketing strategies.
- Ability to work both independently and collaboratively in a fast-paced environment.
- Knowledge of the heavy machinery or industrial sector is highly desirable.
