Director of Product Marketing

Midtown Manhattan, NYC - Hybrid; on-site requirement Tuesday, Wednesday, Thursday

We are a 300-person SaaS fintech, on a mission to change the way people collaborate with their financial advisors. With our global headquarters and GTM team in NYC, and most of our dev/tech team in Tel Aviv, we are on a mission to help people maximize their investments through collaboration, transparency, and connection.

Our software is accessible and user-friendly for SMBs to Fortune 500 RIA firms, as well as

independent broker-dealers, plan custodians, and plan advisors. We are backed by leading VC firms, including ICONIQ Growth and Lightspeed. We are at a pivotal point in our growth. Telling our story and developing our brand is paramount to our next steps in our success.

We are driven to become one of the most stable, high-impact fintech companies in the world. Our culture is built on a people-first principle: In a complex and numbers-driven industry, we never lose sight of the people we serve and work alongside. That’s where you come in.

Description

We are looking for a Director, Product Marketing to lead our product marketing strategy and function, and to build out a team of stellar product marketers. Our ideal candidate has built out a product marketing function from youth to a sophisticated, productive part of the org within a high-growth SaaS environment before - and they are are excited to do it again. Experience within fintech and financial services is helpful, but it's not required. This role reports into the CMO.

More importantly, we are looking for a thoughtful, empathetic, and content-driven product marketing leader who understands the complexities of scaling a SaaS offering. We need someone who appreciates the critical elements of working with sales, sales enablement, stakeholders, and - of course - our customers. This role is steeped in helping us to define our unique value proposition to our variety of personas, as well as raising the bar in every regard for our brand.

Responsibilities include:

• Develop and execute a comprehensive product marketing strategy to drive awareness and adoption for across all of our audiences; ground decisions and recommendations in a key understanding of data and revenue opportunity
• Become an expert on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions
• Own the customer and market research agenda; Identify key customer segments and develop personas and be the voice of the customer
• Plan and execute product launches and releases, nailing our target audience, messaging, channel strategy, and measurement
• Increase product adoption and customer growth by collaborating with marketing, product, sales, client experience, and analytics to influence product roadmaps, improve sales win rates, improve feature usage, and increase funnel throughput
• Develop and nurture a high-performing Product Marketing team (currently 3 direct reports, with one head open for hiring), providing coaching, mentorship, professional development opportunities, and the leadership to foster a team that works better together than apart

Requirements

• 10-15 years product marketing experience in a SaaS environment, with ~5 years people management experience
• Proven track record of successfully planning, prioritizing, launching and releasing complex products and features, as well as hands-on experience with execution and post-launch
• Experience in a high-growth environment where you have defined the product marketing strategy, and scaled the team under your leadership
• Financial experience is nice to have but not required; more importantly is expertise working with a nimble, quickly-moving, scaling SaaS org with an eye on a dynamic future

What else?

• Compensation: $190,000 - $250,000 base salary, plus bonus, equity
• Office: On-site in our state-of-the-art new offices in Midtown Manhattan on Tuesday, Wednesday, and Thursday; WFH on Monday/Friday
• Team Culture: A collegial, collaborative, down-to-earth work environment that understands different people are driven by different things. We offer flexibility, perks, and community.
• Equity: All new hires are eligible for equity grant participation
• Healthcare: Comprehensive & affordable insurance benefits with a variety of plan options
• Retirement: 401(k) with employer match & employer-sponsored access to a retirement advisor
• Family Benefits: Paid parental leave & reimbursement program for family planning services (including, but not limited to, fertility treatments, adoption, surrogacy)
• Professional Development: Sponsored learning & development program (to cover classes, certifications, and more)
• Food Perks: Fully stocked kitchen, $15 for lunch each day in-office

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.