Head of Marketing - U.S. Region

Job Responsibilities

Market Strategy Development and Execution

• Develop marketing strategies tailored to the U.S. market based on the company's objectives, including brand positioning, promotional plans, and market penetration strategies.
• Analyze U.S. market dynamics, industry trends, and competitors to optimize marketing strategies.

Customer Acquisition and Expansion

• Design targeted marketing campaigns and promotional plans for high-net-worth individuals (HNWI) and corporate clients.
• Responsible for developing and managing customer resources, attracting potential clients through online and offline channels.

Marketing Campaign Management

• Plan and execute marketing promotions, including events, advertising, content marketing, and digital marketing.
• Oversee multi-channel marketing campaigns, including social media, SEO, SEM, email marketing, and content promotion.

Brand Building

• Enhance the company's brand awareness and reputation in the U.S. market.
• Maintain customer trust and establish long-term partnerships through a professional brand image.

Team Management and Cross-Department Collaboration

• Recruit, manage, and lead the U.S. market team to ensure efficient team operations.
• Collaborate closely with sales, operations, and technical departments to align marketing and sales goals.

Performance and Budget Management

• Develop the marketing department's budget, ensuring the efficient use of marketing expenditures and achieving ROI targets.
• Provide regular marketing reports to evaluate campaign performance and optimize strategies.

Industry Relations and Partnership Management

• Participate in and lead industry events, conferences, and exhibitions to establish connections with potential clients and partners.
• Develop partnerships with industry organizations, media outlets, and influencers.

Job Requirements

Educational Background：

• Bachelor’s degree or above, preferably in Marketing, Business Administration, Economics, Communications, or a related field.

Work Experience：

• At least 5-7 years of marketing experience, including a minimum of 3 years in a leadership role.
• Preferred candidates with a background in blockchain, cryptocurrency, fintech, or wealth management industries.
• Priority will be given to candidates with experience in high-net-worth client acquisition or corporate marketing projects.

Skills and Competencies

• Market Strategy：Expert in market planning and strategic execution, with a strong focus on customer targeting and promotion tailored to the U.S. market.
• Digital Marketing：Proficient in SEO/SEM, social media marketing (e.g., LinkedIn, Twitter), content marketing, and leveraging data-driven marketing tools.
• Brand Building：Experienced in brand management, with the ability to enhance the company's visibility and reputation within the U.S. market.
• Client Relationship Management：Skilled in attracting and maintaining high-net-worth clients, fostering long-term partnerships.
• Leadership：Strong team management capabilities, with the ability to mentor, motivate, and develop team members effectively.
• Data Analysis：Proficient in using data analysis tools such as Google Analytics and Tableau to evaluate the effectiveness of marketing campaigns and make data-informed decisions.
• Communication Skills：Excellent written and verbal communication skills in both English and Chinese, capable of clearly conveying brand va

Industry Knowledge

• Cryptocurrency and Blockchain：Basic understanding of cryptocurrency mining, blockchain technology, and Bitcoin, with the ability to quickly adapt and learn about industry trends and advancements.
• U.S. Market Regulations：Familiarity with U.S. market laws, regulations, and compliance requirements, ensuring that all marketing and business activities align with legal and industry standards.

Benefits:

• Competitive salary and bonus plan.
• Comprehensive benefits package, including medical insurance, retirement plans, etc.
• Opportunities for professional development and training.
• Opportunity to participate in the company’s innovative energy projects, driving industry progress.

职位类型：全职

薪资： $60,000.00至$180,000.00（每年 ）

教育背景:

• Master's (首选)

工作语言:

• English (必填)
• Mandarin (必填)

Work Location: Hybrid remote in Atlanta, GA 30309

Salary : $60,000 - $180,000