Digital Marketing and Graphic Design Specialist

Join the Main Street Homes family! Since our founding in 1996, we've grown into a beacon of integrity, innovation, and customer satisfaction. Guided by our core values, we emphasize teamwork ('Bring your own trailer'), attention to detail ('Keen on the Details'), punctuality ('100% on time'), fairness ('Find the Win/Win'), and the ultimate outcome ('Look for the bottom line'). These values shape our culture and drive our success. Be part of a company that builds quality homes with style and dedication. Your future starts here!

Objective: Assist in coordinating, creating, executing, and analyzing projects under the guidance of the Marketing Manager to drive brand visibility, engagement, and overall marketing success.

Reports to: Marketing Manager

Areas of Responsibility:

Email Marketing:

• Email Marketing Platforms & Tools: Proficiency in Lasso CRM and Constant Contact for designing, managing distribution lists, scheduling, and tracking email campaigns.
• Copywriting & Content Creation: Strong ability to craft engaging, persuasive, and error-free email contact that aligns with brand messaging and drives conversations.
• Analytics & Performance Tracking: Proficient in Google Analytics, platform-specific reporting tools, and A/B testing to measure campaign effectiveness, analyze metrics like open rates, click-through rates, and conversion rates, and make data-driven improvements.
• Project Management & Organization: Ability to manage multiple email campaigns simultaneously, ensure deadlines are met, maintain attention to detail, and effectively prioritize tasks in a fast-paced marketing environment.

Digital Marketing:

• Website Optimization & SEO: Proficiency in updating website content, enhancing user
  experience (UX), implementing SEO best practices, and troubleshooting technical issues to
  optimize site performance.
• Google Analytics & Reporting: Strong skills in using Google Analytics to track website traffic,
  measure campaign performance, generate reports, and derive insights for continuous
  improvement.
• Social Media Content Creation & Management: Experience in planning, creating, scheduling, and posting engaging content across various social media platforms with an eye for branding
  consistency and audience engagement.
• Strategic Thinking & Problem Solving: Ability to analyze data, identify trends, develop actionable insights, and propose creative solutions to improve digital marketing effectiveness.

Graphic Design:

• Proficiency in Adobe Creative Suite: Advanced skills in Adobe Photoshop, Illustrator, and
  InDesign for creating, editing, and enhancing high-quality visuals for various marketing
  materials.
• Versatile Design Capabilities: Ability to produce email graphics, digital advertisements, social
  media visuals, and print materials with consistent branding and visual appeal.
• Attention to Detail & Branding: Exceptional attention to detail in color correction, layout
  precision, typography selection, and ensuring designs adhere to brand guidelines.
• Creative Problem-Solving & Collaboration: Ability to conceptualize and execute creative
  ideas that align with marketing objectives, while also effectively collaborating with marketing
  team to meet project goals.

Other:

• Assist with marketing supplies and community, model, realtor and company events.
• Perform additional duties as assigned.