What are the responsibilities and job description for the Salesforce Marketing Cloud Developer position at Make-A-Wish Foundation of America?
At Make-A-Wish® America, we are more than a great place to work — our work is life-changing. Together, we create life-changing wishes for children with critical illnesses. Nearly 40 years ago the inspiration for Make-A-Wish began with one little boy's wish to be a police officer. Today, together with our volunteers, donors, staff and supporters, Make-A-Wish has granted more than 500,000 life-changing wishes and transformed countless lives.
THE TEAM
Make-A-Wish America is the national headquarters for our organization, providing resources and support for our 58 Chapters around the country. The Information Technology team is comprised of a diverse team of technologists responsible for building and operating the technologies that enable Make-A-Wish to grant the wish of every eligible child. The Information Technology team is focused on providing innovative solutions across these key areas : Operations, Security, Applications, Infrastructure, Governance, and Analytics.
THE ROLE
The Salesforce Marketing Cloud Developer is responsible for the successful implementation, maintenance, and optimization of Salesforce Marketing Cloud within Make-A-Wish (MAW). The Marketing Cloud Developer is a technical leader and subject matter expert, ensuring that the platform supports the organization’s goals for engagement, personalization, and operational efficiency. This role involves building and managing campaigns, automations, data workflows, and reusable components to enhance marketing initiatives across a federated organizational structure. The Marketing Cloud Developer plays a critical role in empowering marketing strategies and maximizing the value of the Salesforce ecosystem.
WHERE YOU COME IN
As the Senior Salesforce Developer you will :
- Business Unit Management : Configure and maintain multiple Marketing Cloud business units to align with organizational structure and governance.
- Data Management : Build and manage campaigns, data extensions, data filters, and audience segmentation strategies to enable personalized and targeted marketing efforts.
- Journey and Automation Development : Design, implement, and optimize customer journeys and automated workflows using Journey Builder and Automation Studio.
- Email and Content Development : Develop reusable email templates, dynamic content, and other marketing assets using AMPscript, HTML, and CSS.
- User Management and Governance : Assist in managing user roles, permissions, and account settings to ensure secure and efficient platform use.
- Stakeholder Collaboration : Partner and effectively collaborate with product managers, vendors, and marketing teams to support organizational goals and campaign strategies.
- Subject Matter Expert : Stay current with campaign regulations, best practices, and SFMC features. Proactively recommend enhancements and risk mitigations. Train and support SFMC functionality, including ongoing maintenance / troubleshooting.
WHAT YOU’LL NEED
WHAT WE OFFER
BENEFITS
TIME OFF
ALSO...
Diversity, Equity & Inclusion Vision
Make-A-Wish is committed to championing diversity, equity and inclusion, fostering an organization that is accessible and welcoming. In turn, we are uniting communities to help make more wishes possible.
Trouble submitting an application?
We’re thrilled that you’re interested in joining our mission! If you’re experiencing any hiccups while submitting your application, don’t worry – technology can be tricky sometimes. Here are a couple of quick tips to help you out :
We respect and ensure equal opportunity, regardless of race, religion, ethnicity, national origin, age, gender identity, sexual orientation, disability, perceived disability and other legally protected characteristics. Make-A-Wish America utilizes E-Verify in its hiring practices to achieve a lawful workforce.
Required Skills
Required Experience
