Salesforce Marketing Cloud Developer

The ideal candidate must have extensive hands-on experience with Salesforce Marketing Cloud and possess a deep understanding of Email studio, Mobile studio, Automation Studio, Web Studio, Journey Builder, Audience Builder and Reporting.

General Duties :

• Assists with developing the business requirements in Salesforce
• Builds functionality to allow new journeys to be created
• Develop and implement marketing campaigns with Salesforce Marketing Cloud including Email Studio, Journey Builder and Mobile Studio
• Develop and manage email campaigns including responsive email templates.
• Experience using AMP script, SSJS (Server-Side JavaScript), SQL and HTML / CSS to create customize email templates, SMS messages and landing pages
• Create and manage data extensions and data filters to segment audiences and target campaign.
• Design and maintain workflows in Automation Studio to automate various processes including file transfers, data extractions, sending Emails and SMS.
• Develop and manage CloudPages to create landing pages, microsites and forms in Webstudio
• Design, configure, automate journeys using Journey builder
• Create and manage automated SMS campaigns including Opt-in / Opt-out process
• Manages day to day operational needs in Salesforce
• Assists with data integration and platform builds
• Builds and edits code in Salesforce
• Tests new functionality
• Creates and manages dashboards
• Manages and creates custom applications and automate business processes via SFDC
• Creates and manages workflow rules and use of Salesforce Lightning
• Monitors and debugs deployment tools
• Manages communication between different systems using web services
• Support testing including Unit Testing, User acceptance testing, Regression and End to End testing
• Serve as a subject matter expert on Salesforce Marketing cloud capabilities and provide guidance on maximizing systems potential.
• Develop and maintain email marketing campaigns that adhere to Protected Health Information (PHI) and CAN-SPAM regulation including managing unsubscribe mechanism and ensure accurate sender information.
• Troubleshoot and resolve issues in campaigns, journeys and automation workflows.
• Manage user access and permissions in Salesforce Marketing cloud
• The Salesforce Marketing Cloud Developer will interact with staff, other team members, all levels of management and internal and external organizations.
• Other related duties as assigned.

Desired Skills and Experience :

Preferred Skills :

Required Skills :

Required Certification : Salesforce Certified (Apex specialist)