What are the responsibilities and job description for the Digital Marketer position at Make Me Modern?
Please Note: This is an in-office position based in Knoxville, TN. While we value flexibility, collaboration is at the heart of what we do, and being on-site allows us to create the best possible outcomes for our clients and our team.
Who Is Make Me Modern?
Founded in 2014, Make Me Modern has forged a reputation as a leader in website development and Search Engine Optimization, becoming the go-to choice for brands that demand the highest level of quality. We're the trusted partners for industry giants like Shake Shack, EA, and X-Games, while also elevating local businesses to new heights. Our strategies have powered hundreds of millions of page views and generated tens of millions in revenue for our clients. Every project is approached with an unwavering commitment to craftsmanship, backed by a rare blend of technical expertise, creative skill, and business ingenuity. We’re an agile team with an immense impact.
The Role and Your Impact
As a Digital Marketing Strategist at Make Me Modern, you’ll architect and execute impactful digital marketing campaigns across search, social, and other key platforms. You’ll leverage your expertise in PPC, SEO, and data analytics to drive meaningful results for clients of all sizes, from global enterprises to local businesses. Working closely with our team and clients, you’ll develop forward-thinking strategies, optimize campaigns, and push boundaries in performance marketing. This is a high-impact role where your ideas and skills will directly contribute to clients’ success.
What You’ll Be Doing
You will be responsible for building and managing highly effective PPC and SEM campaigns on platforms like Google Ads, Bing Ads, and Facebook/Instagram Ads. This includes conducting keyword research, competitive analysis, and designing campaigns using strategies like audience targeting, remarketing, and match types.
You’ll analyze campaign performance to make data-driven optimizations, test variables like ad creatives and landing pages, and improve ROI, lead volume, and conversion rates. A/B testing and performance tracking will be central to your work.
Collaborating with clients is key. You’ll communicate directly with business owners and stakeholders to understand their goals, create custom strategies, and present detailed campaign performance reports that drive insights and trust.
You’ll leverage analytics tools like Google Analytics, SEMrush, Google Search Console, and Tableau to uncover trends, identify opportunities, and develop reports. Along with this, you’ll recommend and implement website and landing page optimizations to ensure campaigns meet or exceed their objectives.
As part of your role, you’ll stay current with the latest marketing trends and use your creativity to design and test innovative strategies. Budget pacing, bid management, and campaign administration will also fall within your scope.
The Skills You’ll Bring
You must have strong expertise in Google Ads, Bing Ads, and SEM/PPC management with at least 3 years of experience (preferably in an agency setting). Proficiency in tools like Google Analytics, Google Ads Keyword Planner, and Search Console is required, as is a proven ability to manage multi-million dollar campaigns and deliver measurable results.
You’ll need to demonstrate excellent analytical and critical thinking skills, as well as the ability to distill actionable insights from large datasets. Strong communication skills and experience building client relationships are essential.
Google certifications in Ads, Analytics, Display, and/or Shopping are required. Experience with CMS platforms like WordPress, basic knowledge of HTML, CSS, and JavaScript, and familiarity with technical SEO concepts such as robots.txt, XML sitemaps, and page speed optimization are a plus.
Why You’ll Love Working Here
Make Me Modern offers a collaborative, positive, and agile team environment where your ideas and contributions truly make a difference. Growth opportunities include access to professional development resources, regular feedback, and role-based learning opportunities to help you sharpen your skills.
Our benefits include PTO and major holidays off, a 401(k) with 6% company match, and 100% company-paid health, dental, vision, and life insurance. You’ll also enjoy our modern, pet-friendly Gay Street office, weekly team lunches, fun team events and trips, and unlimited of snacks, coffee, and refreshments. A company-provided MacBook and a casual dress code round out the perks of working with us. Also, we have massage chairs.
Why Join Us?
At Make Me Modern, we believe in redefining what modern digital services can achieve. Join a team that values innovation, collaboration, and real results. From startups to household names, our clients count on us to transform their businesses. Help us push boundaries and make a difference—one campaign at a time.
This position is based in Knoxville, TN. Make Me Modern is proud to be an equal opportunity employer, dedicated to building an inclusive, diverse team.
Job Type: Full-time
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Schedule:
- Monday to Friday
People with a criminal record are encouraged to apply
Work Location: In person
Salary : $60,000