Digital Marketing Specialist

Who Is Make Me Modern?

Founded in 2014, Make Me Modern has forged a reputation as a leader in website development and Search Engine Optimization, becoming the go-to choice for brands that demand the highest level of quality. We're the trusted partners for industry giants like Shake Shack, EA, and X-Games, while also elevating local businesses to new heights. Our strategies have powered hundreds of millions of page views and generated tens of millions in revenue for our clients. Every project is approached with an unwavering commitment to craftsmanship, backed by a rare blend of technical expertise, creative skill, and business ingenuity. We’re an agile team with an immense impact.

The Role and Your Impact

As a critical member of our team, you’ll lead and execute strategic digital marketing campaigns that deliver meaningful results for our clients. From building and optimizing PPC campaigns to crafting data-driven SEO strategies, you’ll bring your passion, creativity, and technical expertise to every project. This is your opportunity to solve problems, drive innovation, and make a tangible impact for businesses of all sizes.

What You’ll Be Doing

• Develop & Execute Campaigns: Build strategic SEO and SEM campaigns, including Google Ads, Bing Ads, and Facebook & Instagram advertising.
• Optimize for Performance: Analyze campaign data, make key optimizations, and conduct A/B testing to improve lead volume, conversion rates, and cost efficiency.
• Collaborate with Clients: Work closely with business owners to understand their goals, create tailored strategies, and communicate results effectively.
• Leverage Analytics: Use tools like Google Analytics, Google Search Console, and SEMRush to identify trends, find opportunities, and craft reports.
• Drive Innovation: Stay ahead of industry trends and test new strategies to maintain cutting-edge campaigns for our clients.
• Enhance Websites: Recommend and implement landing page and website optimizations to align with campaign objectives.

The Skills You’ll Bring

• Strong expertise in Google Ads, Bing Ads, and SEM/PPC management.
• Proficiency in tools like Google Analytics, Google Ads Keyword Planner, and Search Console.
• Excellent critical thinking, analytical, and problem-solving abilities.
• Strong written and verbal communication skills for creative copywriting and client interactions.
• A meticulous eye for detail and a commitment to high standards.
• Google certifications in Ads, Analytics, Display, and/or Shopping (required).

Even Better If You Have

• Experience with WordPress, including site structure and content updates.
• Basic knowledge of HTML, CSS, and JavaScript.
• Understanding of technical SEO, including robots.txt, XML sitemaps, and site speed optimization.
• Familiarity with forecasting, budgeting, and campaign pacing.

Why You’ll Love Working Here

• Collaborative Team Culture: Work in a positive, agile environment where your contributions make a real difference.
• Growth Opportunities: Regular feedback, professional development, and access to role-based learning resources.
• Comprehensive Benefits:
• PTO and major holidays off
• 401(k) with 6% company match
• 100% company-paid health, dental, vision, and life insurance
• Work-Life Perks:
• Weekly team lunches.
• Vibrant office on Gay Street.
• Pet-friendly office.
• Free snacks, coffee, tea, and refreshments.
• Company-provided MacBook.
• Casual, relaxed dress code.
• Fun team events, trips and happy hours.

Make Me Modern is proud to be an equal opportunity employer dedicated to creating an inclusive and diverse team. This position is based in Knoxville, TN. Join us and help redefine what modern digital services can achieve for small and large businesses alike!