What are the responsibilities and job description for the Lifecycle Marketing Manager position at manychat?
WHO WE ARE 🌍
Manychat is a leading Chat Marketing platform. We help businesses engage with their customers on Instagram, Facebook Messenger, WhatsApp, Telegram, and TikTok.
Manychat is a Meta Official Business Partner, backed by top investors, including Bessemer Venture Partners.
With 250 teammates across three continents — Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale.
WHO WE'RE LOOKING FOR 🌟
Great marketing is about creating the right moments. We’re looking for a Lifecycle Marketing Manager to be the one making those moments happen – developing and executing lifecycle marketing campaigns that drive engagement, activation, retention, and monetization.
You’ll own email, push, and in-app messaging strategies and collaborate across teams to optimize the customer journey, shaping how we connect with users at every stage
With a new customer engagement platform in the works, you'll have the opportunity to shape its setup and strategy — making sure it’s built for success and delivers real impact.
The ideal candidate has 3-5 years of experience in lifecycle marketing, with at least two years at a product-led growth (PLG) company. You know how to mix creativity with data, working with design and analytics teams to craft campaigns that not only look great but also drive results.
WHAT YOU'LL DO 🚀
- Plan and execute lifecycle marketing campaigns across email, push, and in-app messaging.
- Improve key metrics such as activation rates, trial-to-paid conversions, engagement, and retention.
- Help define and implement the future state of our customer engagement platform.
- Collaborate with content, design, product marketing, product, and data teams to align messaging and optimize customer touchpoints.
- Conduct A/B testing and analyze campaign performance to refine strategies.
- Write clear and effective creative briefs for the design team.
- Ensure flawless execution of campaigns and proactively identify opportunities for improvement.
- Balance creativity with data-driven decision-making, leveraging tools like Tableau to analyze performance.
- Challenge the lifecycle team and broader marketing organization to think bigger and drive better outcomes for customers.
TO BE SUCCESSFUL IN THIS ROLE 💥
You'll need:
- 3-5 years of experience in lifecycle marketing, CRM, or email marketing, with at least two years at a PLG company.
- Hands-on experience with Braze, MoEngage, Iterable, or similar customer engagement platforms.
- Strong analytical skills and experience optimizing activation, engagement, and conversion rates.
- Experience designing automated lifecycle campaigns across multiple channels.
- Comfortable collaborating with creative teams and writing effective campaign briefs.
- Attention to detail and ability to manage multiple projects in a fast-paced environment.
- A test-and-learn mindset with a passion for improving customer experiences.
WHAT WE OFFER 🤗
Here’s how we care about your growth, well-being, and comfort:
- Annual professional development reimbursement.
- Generous time-off policy to balance your work and life.
- Comprehensive medical, dental, and vision coverage for you and your dependents.
- Hybrid format to split your time between the comforts of home and collaborative WeWork spaces.
Manychat is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure you’re set up for success.
