VP of Marketing (Growth-Focused), Fully Remote—LATAM/Europe welcome

We’re looking for a VP of Marketing who is not only a strategic thinker but also a hands-on executor with a strong bias toward growth hacking. This role requires someone who can own the entire marketing function—from branding to demand generation — while prioritizing data-driven, scalable, and high-ROI growth strategies.

At Mapsly, we believe in product-led growth (PLG) combined with smart outbound and inbound marketing strategies. You’ll work closely with leadership, sales, and product teams to drive the adoption, retention, and expansion of Mapsly.

Responsibilities

• Growth Strategy & Execution: Develop and execute scalable, ROI-driven growth marketing initiatives, including organic and paid channels, product virality, and automation.
• Demand Generation: Optimize lead acquisition and conversion funnels across PPC, SEO, content, partnerships, and email automation.
• Brand Positioning & Messaging: Craft a compelling narrative that differentiates Mapsly in the CRM and field sales automation space.
• Partnerships & Integrations Marketing: Lead partnership-building and co-marketing with CRM platforms and leading industry-specific solutions and major players in their ecosystems.
• Product Marketing: Create compelling feature launches, case studies, and sales enablement materials to improve adoption and conversion.
• PLG and User Onboarding: Optimize the self-serve trial experience, collaborating with product teams on in-app prompts, tutorials, and guided tours (e.g., UserPilot or similar tools).
• Marketing Analytics & Experimentation: Implement A/B testing, tracking, and marketing automation to improve CAC, LTV, and churn metrics.
• Community & Referral Growth: Establish customer referral programs, ambassador programs, and build upon our existing revenue-sharing affiliate program.
• Team Leadership: Hire and manage marketing specialists (in-house and outsourced) as Mapsly scales.

Key Skills & Experience

• 5 years of experience in SaaS B2B marketing with a focus on growth hacking, performance marketing, or demand generation.
• Proven track record of scaling SaaS businesses through non-traditional, high-ROI growth strategies consistently meeting lead gen or revenue growth KPIs.
• Hands-on experience with marketing automation, SEO, PPC (Google Ads, LinkedIn Ads), email marketing, and content marketing.
• Strong understanding of CRM platforms and integration marketing.
• Experience with freemium and PLG models and knowledge of how to optimize free-to-paid conversion.
• Data-driven mindset with proficiency in tools like Google Analytics, Mixpanel, Amplitude, or equivalent.
• Ability to work in a fast-paced startup environment and prioritize high-impact projects.

Nice-to-Have

• Previous experience marketing to field sales, field service, logistics, or other companies employing significant outside (traveling) teams.
• Experience scaling an affiliate program or managing revenue-sharing partnerships.
• Exposure to localization strategies for global expansion.
• Technical knowledge of APIs and SaaS integrations.

What Mapsly Offers

• Ownership: A high-impact, high-visibility role where you’ll own Mapsly’s growth initiatives.
• Professional Growth: Opportunity to be a key driver in Mapsly’s journey to a “unicorn.”
• Remote Work: Flexibility to work from anywhere.
• Cutting-Edge SaaS Product: Sell an innovative platform with broad industry applications beyond CRM.
• Compensation: A competitive base salary performance-based bonuses tied to growth outcomes.
• Dynamic Culture: Join a collaborative, innovative team committed to driving results and making an impact.

To apply, please submit your resume and cover letter explaining why you’re excited about the opportunity to lead the marketing team at Mapsly.